Blogs

Oct 01, 2011
To master the deadline-driven world of trade shows depends on great planning. Yet, all too often, important marketing planning gets overshadowed by urgent logistic splanning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it. But, it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional campaign that will get more of the right people to your booth. Here are some ideas… more
When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales.  However, as with any marketing activities, you don’t want to pay more than you should.  These strategies can help save significant amounts of money every time you exhibit. Rent your exhibit.  In addition to providing more flexibility at every show, renting lowers upfront costs versus owning your exhibit.  You don’t pay for storage, maintenance, pull and prep or refurbishment when you rent. Hire an onsite supervisor from your exhibit house. … more