Blogs

Jan 31, 2019
The new year is in full swing and it’s time for you to make your mark in the exhibition world with show-stopping stand design, excellent customer service and innovative ideas. But before you can start deciding or where or what to exhibit, you need to be clear on what you hope to achieve. By resetting your exhibition goals for 2019, you can more efficiently develop your exhibition strategy and measure its success. I’ll take you through a simple process to help you determine what type of goals you should be setting and how you can develop them. What type of goals should I have? Exhibitions… more
Jan 29, 2019
Thanks to technology, the trade show space continues to evolve. From digital mapping and augmented reality to IoT and predictive analytics, event marketers have a plethora of tools at their disposable to make their events more impactful than ever. While significantly less flashy than an immersive VR environment at your booth, one tried and true way to impact the ROI of your event is through strategic events and meetings.  Whether they include engagements between executives, subject matter experts, prospects, customers or analysts, strategic meetings help drive business forward. Strategic… more
Jan 24, 2019
Personalization, pops of punchy color, elevated tech features and rich, supple fabrics and textures are all new trends in furniture design that we’ll be seeing in 2019.  Color and pattern trends that will dominate the year include warm toned seating and earthy and energetic color pallets. Mixed materials, Modern Industrial Chic with luxe fabrics and details, and upgraded tech all top the list of design trends in the new year.  Custom events that speak to your client’s unique aesthetic and brand story are paramount in 2019. Make your client and your event stand out with personalized elements… more
Jan 22, 2019
Today’s speaker marketplace comprises literally thousands of speakers who are potentially available as a keynote or featured speaker for your association’s events. How do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large speaker fee?  Here are some myths and truths when it comes to selecting your keynote or featured speaker. Myth No. 1: The higher the speaker fee, the better the speaker. Speaker fees are based on two things: 1., The demand for a given speaker and 2., the perceived demand that the speaker feels exists and how much… more
Jan 17, 2019
It is another year of planning your annual trade show and it’s time to start calling the same exhibitors to see if they will register again. Wash. Rinse. Repeat. You aren’t asking them if they are getting value, if they are getting leads or closing business on those leads. Is it time to ask yourself if you need to reimagine the way you run your show?  Even if your number of exhibitors hasn’t decreased, it still may be time to be thinking about the longevity of your event. We all remember what happened to Blockbuster! Here are some ways that you can reinvent your trade show to increase… more
Jan 15, 2019
Event professionals at trade shows and exhibitions expect a display of seamless integration of the latest event tech. Event tech trends have evolved at a rapid pace continually in the past few years, creating ways for the new tech to accommodate in the events industry.  The events industry welcomes the dynamic and new elements of surprise that raise the attendee engagement at exhibitions. “Around 80 percent of planners embed a tech requirement in their initial request, but with a growing understanding of technology’s role in delegate management, feedback and ROI, that figure is rapidly… more
Jan 10, 2019
The use of Virtual Reality (VR) at exhibitions is growing but so is the cost and the complexity. So how do you use VR with your exhibition and how do you do it without spending all of your budget? To find out, we’re looking at what VR is, why that matters for exhibit stand builders and how you can use VR in your booth and manage the cost. We also look at VR in use to give you some inspiration for your next event. What is VR?  Virtual Reality builds or recreates spaces digitally. What makes VR exciting is what you can do in these spaces, which is almost anything. The equipment required for… more
Jan 08, 2019
Technology evolves faster every day and that’s a great thing when it comes to the event space. This rapid innovation means there are new event technologies available at a constant pace, bringing new ways to collect data, engage audiences, manage details and more. But how can event professionals stay on top of these new offerings and figure out what best applies to their needs and challenges? Read on for our predictions on what’s ahead when it comes to digital and event technology in 2019 and beyond. Be sure to read all the way to the end, where you'll be able to cast your vote for the… more
Jan 02, 2019
Post-trade show planning often gets overlooked, but I’m here to argue that your follow-up strategy is just as important as pre-show promotion and on-site preparation. It’s important to spend as much time — if not more time — on your post-event strategy because that’s when a key phase of connecting with your attendees begins: the follow-up. A strong, clean list is the first thing you will need to build your post-show plan and target future prospects. So, gathering your booth visitors’ basic contact information during the trade show, as well as more granular data such as interactions and… more
Dec 18, 2018
If you’ve been to a trade show, you’ll know that they can be something of a labyrinth that everyone is trying to navigate in their own way. There’s booth after booth, buzzwords galore and you’ll collect a thousand business cards that need to be sorted and emailed once you get back to work. Often, you’ll email those people without a clue who they are, and you never get a response anyway. So, how do you make sure that you are meeting the relevant people and that you make a lasting impression for them? How to Create an Eye-Catching Booth Your booth is where you’re going to attract most people… more