BookExpo America (BEA) is the premier event for North American publishing and brings together a wide range of book and content buyers annually. Hundreds of authors & thousands of books converge with the digital revolution!
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!