Submitted by f@nt@il on Wed, 04/10/2013 - 01:55
The International Carwash Association (ICA) is an industry-driven membership association that's primary mission is to serve the needs of the car wash and detailing industry's professionals and to represent their interests. ICA's trade show (The Car Wash Show) attracts 6,000 car washing professionals representing thousands of locations around the world.
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Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience