The Golden State’s official marketing organization was popping plenty of Mumm Napa cuvee at IMEX America 2021 in Las Vegas earlier in November, as it officially unveiled a $4.5 million initiative to invest and market in the professional meetings and events space for the first time in its history.
It will feature posts about trade shows starting back after the pandemic
After more than two years without an in-person show in North America, InfoComm brought the pro audiovisual industry together once again to connect, learn and celebrate the industry’s resilience in the face of adversity.
In-person trade shows are continuing to make a comeback, filling a face-to-face business and knowledge gap for the industries they serve that digital-only events just can’t duplicate. Here are two major events that pulled off safe and successful iterations recently.
The event and hospitality industries are rallying behind a new bill that would help restore communicable disease coverage within event cancellation insurance and keep jobs and businesses protected during future pandemics and public health emergencies. Reintroduced in Congress on Nov. 2 by U.S. Rep. Carolyn B.
Atlanta Apparel recently wrapped up its last 2021 market reporting pre-pandemic buyer attendance, its largest-ever number of resources spurred on by the expansion of temporary exhibits to five floors and record-breaking order-writing that fueled growth across all market sectors.
The Biden Administration has set Nov. 8 as the official date the U.S. will reopen its borders to fully vaccinated international visitors arriving by air, land and sea. The news was met with enthusiastic praise from officials throughout the tourism, trade show and event industries.
Regional government representatives from Southeast Asia, trade association leaders and major global exhibition organizers joined together Oct. 5-7 at the Fullerton Hotel in Singapore for the Joint Leadership Summit (JLS), aimed at paving the way for the return of in-person exhibitions in the region.
While the Delta variant has certainly thrown a wrench in the industry’s recovery machine, major trade shows are continuing to happen in person—pandemic or no pandemic. Check out two recent events that not only took place safely and successfully but also exceeded expectations.
CEDIA Expo, the leading trade event in smart home technology, joined the list of other shows that returned to an in-person format this year, pulling off a safe and impactful event that was amplified by a successful influencer program.