Submitted by f@nt@il on Fri, 08/10/2012 - 05:11
The CIM Exhibition is Canada's premier mining event, where buyers and planners, engineers, researchers and other technical experts, managers and directors meet the best equipment and service suppliers focused on serving the needs of the mining industry.
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Understand Your Audience with the Persona Tree
Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!
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