Submitted by f@nt@il on Fri, 08/23/2013 - 06:48
Construct Canada is Canada's largest construction exposition and conference, which brings together influential buyers and decision-makers from the building, construction and design industry and delivers all the resources, educational tools, and opportunities needed to keep a relevant and competitive business.
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Partner Voices

Understand Your Audience with the Persona Tree
Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!
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