Submitted by f@nt@il on Thu, 03/17/2011 - 12:37
The Annual Dealernews International Powersports Dealer Expo is the largest aftermarket powersports trade only event in the world. It's your opportunity to see just about every product in every market segment that's manufactured and distributed for the aftermarket powersports industry.
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Understand Your Audience with the Persona Tree
Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!
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