Gold & Diamond – Increasing Demand and Value The MidEast Watch & Jewellery Show is the largest showcase of its kind in the region featuring jewellery creations from jewelers and retailers who are known the world over for their designs, craftsmanship and superior quality. The allure for gold and precious gems transcends cultures and countries, with the Middle East having a special affinity towards the glitter and glitz of the precious metal. Here are some key features that attract discerning shoppers to the show: Gold is one of the best-performing assets Value of gold & diamonds are on a continuous rise Gold still holds the save-haven appeal Gold prices are less volatile these days Improved economic growth prospects& rising consumer confidence Increasing job opportunities and pay raises Rise in spending power and fashion consciousness The Spring and Autumn Editions The spring and autumn editions of the MidEast Watch & Jewellery Show cater to the seasonal surge in demand and are highly sought-after events in the region and beyond. The spring edition enjoys the benefit of being one of the first jewellery shows to be held in the new year, thus offering jewellers an unmatched opportunity to introduce latest creations and trends for the year at the show. It will also help jewellers benefit from the ensuing local wedding season. The autumn edition comes at a time when the summer break is over and the regional business climate brightens up. Expectations are high on account of the forthcoming festival season.