VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds. The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways.
4th Annual Latin American Retail Insurance Summit
Each year, the leaders of Affinity, Retail Insurance, Mass Market Insurance, Direct Marketing, Non-Traditional Channels, Channel Distribution and Partnerships meet at the Annual Latin American Retail Insurance Summit to share their proven experiences and strategies for building successful retail distribution channels and developing innovative products. Last year’s attendees left the summit with a clear roadmap for achieving the transformational change necessary to quickly evolve their digital strategy and significantly improve distribution to set them apart from their competitors. They learned from market leaders’ insights into: -Distribution innovation, business transformation and product development -How to significantly increase sales through different distribution channels -Digital strategy, including mobile and how to evolve with technology -Innovative new ways to reach the unbanked “A summit where, in addition to sharing experiences with colleagues from other insurance companies, you can evaluate opportunities in new products, channels and how to approach brokers, retailers and others specializing in the mass distribution of insurance.” CMO, Mapfre Seguros Mexico We would like to thank all those who participated in the 2014 summit for helping to make it an excellent event.