ad:tech expo - Mumbai 2018
With the advent of the Post Advertising Era, brands are using technology to enhance the creative focus, reach out to consumers in a personalized manner, use artificial intelligence to crack the virality code, and more. On the other hand, consumer experiences with new technologies and the resultant behaviour changes are significantly altering their expectations of brands: their marketing experiences, product/services as well as their value propositions.
What does it take to win in this disrupted marketplace is a ruthless combination of tech, data, AI, consumer focus, content & creativity. Are we as marketers and digital innovators, truly ready? Let’s find out.
ad:tech Mumbai braces itself to debate, discuss and explore some of these burning questions through leaders for Global Brands, Technology Leaders, Creative Veterans, Innovation focussed startups and more…