The advantage of attending this conference for the airlines, is the ability to meet more than 700 supplier companies in one setting. An airline attendee can meet more suppliers in the four days of the conference than they would have time to see in their office in an entire year. They also have the opportunity to meet their peers from other airlines and discuss issues, which are of interest and develop relationships that may prove vital in solving everyday problems.
Suppliers have the opportunity to meet airline representatives from all over the world. They take advantage of the low conference fee and introduce their company to airlines that may be too costly to travel to. Suppliers also have the opportunity to meet other companies that might be developed as potential customers.