ANA Digital & Social Media Conference 2016

Event contact title
Sponsorship & Exhibition Manager
Event contact first name
Kristen
Event contact last name
McDonough
Email
kmcdonough@ana.net
Event contact telephone number
212-455-8056
Description
The ANA Digital & Social Media Conference is a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer?s daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, content marketing, and native advertising have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!