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Create Family-Favourite Brands Which Drive Conversions, Resonate With Children & Win Over Parents With Responsible, Trend-Led Channel & Content Strategies A One-Day, Conference & Networking Event, 23rd May 2017, Museum of London Docklands, London.
Create Family-Favourite Brands Which Drive Conversions, Resonate With Children & Win Over Parents With Responsible, Trend-Led Channel & Content Strategies: Kids’ Trends? Child’s Play! Gain real world insight – what are the latest crazes and what’s next? Deliver What Parents Want For Their Kids: Insight-led engagement strategies which secure brand advocacy and influence parents’ decision-making habits Social Media – Responsible Engagement With Children: Perfect the best content, tone and platform mix Engage & Influence Parents On Social Media: Deliver honest, engaging messages across social channels to raise brand awareness and advocacy Create Engaging, Stand-Out Content: Best-in-class insight to generate relevant content, boost ROI and enthuse parents and kids across multiple channels Tech, Tools & Tantrums? Which platforms, devices and digital media are kids using and how can brands innovate to remain down with the kids? Responsible Digital Engagement: Innovative approaches to safeguarding digital-savvy children in an adult online environment Maximise Conversions Across Every Channel: Justify spend and inform future investment for sustained impact YouTube Done Right! Harness user insights to identify, generate and distribute tailored video content for continued brand engagement and impact