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Experiential Luxury Marketing in the Digital Age Event 2017
2017-07-08 - 2017-07-09
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(65) 6592 7366
Join us at this exciting event to acquire practical strategies to create personalised, immersive brand experiences that resonate with digitally-savvy luxury consumers today. Gather insights on how Marriott leverages on brand storytelling to communicate brand heritage and evoke inspirational emotions. Discover how Sephora utilises data to customise experiences and drive intimacy. Hear Dream Cruises, Bluebell Group, Langham Hospitality Group, Pure Entertainment Group, Lightfoot Travel, Luxify.com and more debate on critical issues including luxury consumer insights, balancing exclusivity and accessibility, mobile and eCommerce, emerging technologies and more. Don't miss the chance to learn how to develop effective CRM strategies that can help to sustain brand loyalty in the increasingly crowded luxury space.
Benefits of Attending: Examine how Marriott translates existing brand narratives to different content formats Gain insights into how Sephora drives brand loyalty through tailored experiences Hear how Dream Cruises leverages on 360 videos to create immersive brand experiences Discover how Langham Hospitality Group, Bluebell Group, Pure Entertainment Group, Lightfoot Travel balance between exclusivity and accessibility Analyse in-depth consumer insights across demographics (Gen X vs. Gen Y) and geographies Assess the rise of the affluent millennial: Influencing purpose, prestige and the new luxury Pick up tips on how to manage brand content across owned, paid and earned media channels Find out about the mobile and eCommerce landscape in Asia and the “see-now, buy-now” phenomenon Grasp how to integrate CRM strategies globally to appeal to globetrotting luxury spenders Evaluate the types of emerging technologies available and determine their suitability Discuss how to drive loyalty in luxury spenders and build brand equity with increased competition Acquire step-by-step guidelines to design a robust CRM strategy: Key considerations and tactics