IMATS London 2014
The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.
Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.
Like Make-Up Artist magazine, IMATS continues to educate and connect make-up artists from around the world. The show is held six times annually—in Los Angeles; New York; London; Vancouver, B.C.; Sydney; and Toronto.
Professional make-up artists and enthusiasts of all kinds attend.
If you sell to the consumer make-up market; are involved in the beauty, effects, film, TV, print or fashion make-up industries; and love make-up and want to network with the top make-up artists in the world and the up-and-coming talent, you need to exhibit at the International Make-Up Artist Trade Show (IMATS). This premiere event, presented by Make-Up Artist magazine, will bring the make-up artist consumers to you.