What is digital business? It's where big data analytics, mobile, social, marketing automation, cloud computing, the app economy come together to let companies launch wholly new products and services and get much closer to their customers. We're seeing new titles in this digital revolution (chief digital officer, anyone?), new responsibilities (the rise of the data scientist and mobile teams, for instance), shifts in technology spending (from IT to marketing organizations, in particular) and wholly new companies and business models.
At the 2014 InformationWeek Conference, to be held in conjunction with Interop Las Vegas, CIOs and other business technology leaders will come together for two days of sessions exploring how to: