With 38 years of experience, the IMS Tour continues to provide brands with the most powerful method of engaging buyers; face-to-face interaction with highly qualified powersports enthusiasts and prospects that are ready to purchase. There are various ways to exhibit at IMS, providing different brands with the solutions that work to meet business objectives and budgets.
Friday: 3:00pm - 8:00pm
Saturday: 9:30am - 8:00pm
Sunday: 10:00am - 5:00pm
IMS is dedicated to driving powersports enthusiasts PLUS new prospects to the shows for our partners and exhibitors. Over the past three years, we have seen 20% increases in new attendees, new riders and young, under 35-year-old, consumers - nuturing a new generating of riders and generating more sales and leads for powersports brands. The IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that enthusiasts attend the shows are to see new 2, 3 and 4-wheel vehicles and to evaluate and purchase aftermarket parts, accessories and gear.