The Monetising Mobile Conference

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+44 (0)20 3479 2299

The Monetising Mobile Conference Harnessing The Customer Journey With Insights Into Behaviours & User Experience to Successfully Monetise The Mobile Environment With Mobile-Optimised Sites, Lucrative Apps & Integrated Mobile Marketing Strategies For Demonstrable ROI A One-Day, Brand-Led Conference & Networking Event, 26th March 2014, Grand Connaught Rooms, London. PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops, 27th March 2014: AM) Creating Profitable & Popular Mobile Apps Which Keep Users Engaged & Provide Demonstrable ROI; PM) Meeting Future Demand & Maximising The Opportunity For Monetising Mobile Wallets The Only Independent, Brand-Led Mobile Marketing Conference In The UK – Respected In The Market For Being Written By Brands, For Brands. Shop Direct ● Ladbrokes ● Twitter UK ● Telegraph Media Group ● Tesco ● Mondelez International (Cadbury) ● Just-Eat ● BBC ● ● Debenhams ● The Economist ● ITV Plc ● IHG ● Transport for London ● Barclaycard ● British Gas ● Channel 4 ● Médecins Sans Frontières ● Absolute Radio ● Tate ● Global Radio ● Met Office ● Battersea Dogs & Cats Home ● EDF Energy Harnessing Trends, Habits & Insights In The Customer Journey To Monetise, Engage & Demonstrate ROI In The Mobile Environment: 1. Emerging Behaviours & Seamless User Experiences: Create lucrative, integrated mobile strategies based on how customers consume information 2. Responsive, Customer-Centric Mobile Web: Utilising responsive design and compelling content across devices to create a user-friendly, mobile browsing experience 3. Apps For Apps Sake? Unnecessary gimmick or does it fulfil a tangible customer need? 4. Drive, Track & Convert: Understand how mobile creates conversions - and how to convert your own consumers 5. Compelling, Targeted Mobile Adverts: Optimise mobile platforms for advertising success and increased revenue 6. Create The Ultimate Mobile Experience, Increase Revenue & Boost Engagement By Levering The Power Of… ● Social Media ● Mobile Wallets ● SMS ● Localisation ● Email 7. Mobile Web Vs. Mobile Apps: The big debate… what truly gives brands the edge in the mobile arena? 8. Pinpoint Mobile ROI: Harness the latest innovative, insightful evaluation strategies 9. What's Next: Get ahead of the curve by examining future mobile trends, technologies and innovations For more information please email or call +44 (0)20 7953 4016.

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Mohegan Sun is one of the largest and most unique meeting and entertainment venues in the United States.  Situated on 185 acres along the Thames River in scenic southeastern, New England, Mohegan Sun is home to 1,600 deluxe hotel rooms, two Mandara Spa locations, a golf course, over 90 shops, restaurants and bars as well as three award – winning entertainment venues including a 10,000 – seat Arena.