Advocacy is at the very heart of what we do. Insights Associations's goal is the acceptance, appreciation and growth of marketing research as an industry and as a profession. This can be accomplished several ways, including advocating for the professionalism of marketing research through the education and certification of marketing research professionals, through the development and enforcement of industry standards, identification and promulgation of best practices, making the definitive business case for the value of marketing research, promoting and protecting marketing research in legislative, regulatory and judicial forums, and improving the image of marketing research among the general public and business community. The Insights Association’s total reinvestment of all revenues back into our profession directly enriches your career and those of other researchers like you.
ISC is a new and exciting event attracting 600+ expert practitioners and decision makers from the survey and opinion research profession. Attendees will be looking for partners and solutions to help them be more efficient and effective in their organizations. Seize this opportunity to showcase your products and services.