MRA Insights & Strategies Conference (ISC), formerly MRA's Annual Conference & Expo 2017

Event Dates
2017-05-09 - 2017-05-10
Exhibitors
0
Attendees
600
Event contact title
Event Coordinator
Event contact first name
Lisa
Event contact last name
Lockwood
Email
lisa.lockwood@marketingresearch.org
Event contact telephone number
202.800.2545
Description

Advocacy is at the very heart of what we do. Insights Associations's goal is the acceptance, appreciation and growth of marketing research as an industry and as a profession. This can be accomplished several ways, including advocating for the professionalism of marketing research through the education and certification of marketing research professionals, through the development and enforcement of industry standards, identification and promulgation of best practices, making the definitive business case for the value of marketing research, promoting and protecting marketing research in legislative, regulatory and judicial forums, and improving the image of marketing research among the general public and business community. The Insights Association’s total reinvestment of all revenues back into our profession directly enriches your career and those of other researchers like you.

Exhibitor information

ISC is a new and exciting event attracting 600+ expert practitioners and decision makers from the survey and opinion research profession. Attendees will be looking for partners and solutions to help them be more efficient and effective in their organizations. Seize this opportunity to showcase your products and services.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact