The Massachusetts Convention Center Authority’s Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center (Hynes) have taken their experiences to develop a comprehensive crisis management and emergency preparedness training program.
Path to Purchase Expo 2017
2017-09-26 - 2017-09-28
Event contact title
President & CEO
Event contact first name
Event contact last name
Event contact telephone number
Formerly known as the “Shopper Marketing Conference & Expo,” the Path to Purchase Expo is the leading conference and exposition for brand manufacturers and retailers interested in marketing to shoppers, driving retail traffic and closing sales. The Path to Purchase Expo is a highly concentrated, solution-driven conference and trade show designed to empower those who execute marketing and sales strategy along the path to purchase.
Attendees include: ~Brand Manufacturer Teams from... - Brand Activation - Brand, Category & Product Development -Channel Marketing - Customer Teams - Integrated Marketing ~Agency Professionals including... - Account Teams - Art Directors - Brand Development - Creative Directors ~Retailer Executives involved with... - Brand & Category Management - Consumer & Shopper Insights - Merchandising - Retail & Digital Marketing ~Solution Providers involved with... - Consulting - Digital & Mobile Strategy - Display Design - Field Execution - Integrated Shopper Marketing
No other show brings together all the right industry players in one place. Only the Path to Purchase Expo delivers actionable strategies that are instrumental for engaging consumers in today's marketplace. Forward-thinking companies send large, cross-functional teams of decision makers to Expo to share and collaborate with world-class shopper marketing experts, researchers and practitioners.