Pharmaceutical Marketing Research Group Annual National Conference 2018
Venue: Marriott Philadelphia
PBIRG and PMRG joined in 2018 to create Intellus Worldwide. This is a tremendous win for insight professionals and the communities we serve. Intellus Worldwide is a global community of members that contribute, learn, and succeed by connecting with industry leaders and advocates. Our professional development is important. Equally important is the work we do, the real endgame, improving the lives of patients. With this in mind, we are very excited to explore the future of our industry and the patients we serve at our inaugural Intellus Worldwide Summit 2018: 7 BILLION VOICES.
The patient experience is nothing short of the human experience. From every corner of the globe - to every condition - there is a patient's voice. They are the many and they are empowered (or will be). Yet so much remains undiscovered about how and where patients are influencing our global health ecosystem. As researchers and marketers, we tend to focus on the few but miss out on hearing from those who are left behind.
Who will be the beneficiaries of these advances and how will this progress toward wellness and health equality shape care?
How do we, as researchers, prepare for this future?
The 2018 Summit: 7 Billion Voices will provide thought-provoking keynotes who are leaders in rare disease and patient advocacy. Members will connect directly with keynotes and industry leaders in our round table discussion groups. We will address specific industry challenges, as seen through the patients’ lens, and ideate solutions that our community can put to action. Our peer-reviewed sessions will provide new ways of understanding the patient journey including how insight professionals think about and provide solutions to optimize patient experiences, programs, and health literacy. Sessions will also include tracks on the digitalization of health, personalized medicine, marketing to millennial patients and much more. Networking, expo and demonstration opportunities will be available as well as an interactive gameshow style learning opportunity. Tracks offered are appropriate for experienced professionals, medical device and diagnostics, and young professionals.
Forge partnerships to support ongoing business needs at the Global Partner Expo and during informal networking. New this year at the expo, you can participate in 5-minute demonstration sessions led by our exhibiting partners.
Attendees will participate in peer-reviewed, fully-vetted sessions including keynotes, smaller group sessions and client-led round table discussions. Where appropriate, cross-sector examples will be used to illuminate ways in which other industries have met challenges similar to those confronting the healthcare industry. Our agenda will include tracks appropriate for leaders, experienced insights professionals, young professionals and students.
The Consultant Fair (now named the Global Partner Expo) has been expanded this year to include extended exhibit fair hours, improved location and room layout, enhanced visitor guide and visitor prize raffle.