Pharmaceutical Marketing Research Group - Intellus Worldwide 2020 Summit

Event Dates
2020-04-29 - 2020-05-01
Exhibitors
0
Floor Size
0
Attendees
0
Event contact title
Contact
Event contact first name
Stephanie
Event contact last name
Sheffler
Email
stephanie@intellus.org
Event contact telephone number
407-366-0143
Description

Insight professionals know that technology is a significant disruptor in healthcare.  However, there is another sweeping change that people who pay too much attention to tech may miss.  The customers' journey, or path to purchase, has undergone revolutionary change.  Customers, by and large, do not want to play the advertising game and avoid it whenever possible.  Customer avoidance also impacts the health sector, where it is difficult to gain the attention of patients, physicians, and other stakeholders. 

As pharmaceutical and health tech industries shift focus to diagnosing and treating rare disease patients, marketers within these industries are also shifting their marketing efforts.  Local-level marketing through micro-targeting and micro-influencers, including specialists, caregivers, patients, and patient advocates takes precedence.  Even brands outside rare disease will have to adapt to their customers' non-traditional ways, where empathy and human-touch becomes a more distinguishable differentiator than safety and efficacy. 

Insight professionals are the bridge between the technology, data, and human empathy. They go beyond the data to deliver real human understanding and meaning to the customers' experience that cannot be replaced by data analytics alone. In 2020, we will focus on the evolving customer experience, which has a profound effect on every facet of our dynamic and uncertain health ecosystem. 

Join 400+ healthcare insights and analytics professionals at the Intellus Worldwide 2020 Summit

Attendee information

For questions regarding the conference, email Andrea Bennett or call 407-366-0143.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact