Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization.
Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn. Each customer’s predictive score informs actions to be taken with that customer — business intelligence just doesn’t get more actionable than that.
In 2018, there will be only ONE PAW in the U.S. Join us in Las Vegas for the largest Predictive Analytics World event to date – Mega-PAW – where the year’s only PAW Business will be held alongside PAW Financial, PAW Healthcare, PAW Manufacturing, and Deep Learning World.