Social Media Content Strategy 2017

Event contact title
Conference Relations Executive
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+65 6592 7366

Join us at this practical 2-day workshop to acquire a step-by-step content strategy from understanding your target audience to content creation through words, visuals, videos to implementing it across social media. Gain insights into formulating a strategic direction, encouraging interactive content and adapting global content ideas to your local audience. Discover how to put storytelling at the heart of your digital communications to maximise engagement and enhance brand presence. Identify meaningful metrics to evaluate your strategy and build a sustainable social media plan. Unique Features Led by an award winning Creative expert with over 20 years’ experience, working on large social media and content campaigns for Johnson & Johnson, Microsoft, L’Oreal etc. Hands-on exercises and feedback on writing, visualising ideas, creating a storyboard In-depth coverage of different content formats for YouTube, Facebook, Twitter, Instagram, blogs Practical applications of tools and publishing platforms for social media content

Attendee information
Who Should Attend: Mid to Senior level executives responsible for Social Media, Content Strategy and Production, Copywriting, Digital Marketing, Marketing, Marketing Communications, Online Engagement, and Online Communications

Partner Voices

Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.