Social Media Engagement Conference 2018

Event contact title
Conference Relations Executive
Event contact first name
Daphne
Event contact last name
Poon
Email
daphne@conferences.com.sg
Event contact telephone number
+65 6592 7366
Description

Pushing out content is easy. Achieving engagement is another. Your social media efforts can only drive results when your fans truly like you and derive value from your content. How do you create content that stands out? Are you engaging the right target audience? Can you keep it relevant and interesting?

Join us at this 2-day conference to acquire best practices in social media marketing from leading brands and practitioners. Keep up with the hottest trends in the social media world. Be inspired to push the boundaries of your content marketing with fresh strategies for creating attention-grabbing content, brand storytelling, video content, and influencer engagement. Discover how to cut through the noise with paid advertising strategies and measure the success of your social media efforts.

Attendee information

Benefits of Attending

  • Hear the latest social media updates including changes in algorithms and new features
  • Acquire strategies to engage the right target audience, boost fans and followers
  • Find out how to generate content that grabs attention and ‘sticks’ with your audience
  • Analyse how to inject personality and humour into your content to keep it interesting
  • Discover how to tell compelling brand narratives on Facebook, Instagram, YouTube
  • Learn how to do video marketing on a limited budget and capture viewers’ attention in 30 seconds
  • Assess how to identify the right influencers for your brand and maximise its effectiveness
  • Pick up dos and don’ts when conducting a social audit and future proofing your social strategy
  • Takeaway crisis response best practices when all hell breaks loose and turn haters into fans
  • Tackle declining organic reach and effectively integrate paid social into your social media strategy
  • Compare data analytics and social listening tools to gain actionable insights on your social efforts

 

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact