Join this 2-day workshop to acquire practical techniques and tools to develop a comprehensive social media strategy aligned with the latest landscape.Examine how to set clear KPIs for different social platforms and leverage on monitoring tools including Fanpage Karma, Hootsuite, Social Mention, Google Analytics, and Facebook Insights to benchmark against competitors. Gain insights into the technicalities and algorithms of Facebook, Twitter, Instagram, LinkedIn etc. to create relevant content with maximum reach and engagement. Master how to measure the tangible impact of social media and report ROI to your management.
Latest Game-changing Trends & Platforms
Facebook Live, Instagram Stories: How to stay ahead?
Setting Clear Goals & KPIs
Fan growth, share of voice, quality of fans etc.
How to Benchmark against Competitors?
Site audit, competitive analysis: Fanpage Karma, Hootsuite & more
360 Social Media Strategy
SEO, SEM, SMO: Effective keywords, hashtags
Technicalities & Algorithms of Social Platforms
How Facebook newsfeed works: Affinity score, edge weight, time decay
Creating Engaging Content
Practical tips to tailor content for Facebook, Twitter, LinkedIn etc.
Social CRM & Managing Online Reputation
How to mitigate and respond to negative comments?
Data Analytics & Measuring ROI
Translating social efforts into tangible outcomes
Who Should Attend:
Mid to Senior level executives responsible for Social Media, Content Strategy and Production, Copywriting, Digital Marketing, Marketing, Marketing Communications, Online Engagement, and Online Communications