Social Media Strategy 2018

Event contact title
Conference Relations Executive
Event contact first name
Daphne
Event contact last name
Poon
Email
daphne@conferences.com.sg
Event contact telephone number
+65 6592 7366
Notes

 

 

Description

Join this 2-day workshop to acquire practical techniques and tools to develop a comprehensive social media strategy aligned with the latest landscape.Examine how to set clear KPIs for different social platforms and leverage on monitoring tools including Fanpage Karma, Hootsuite, Social Mention, Google Analytics, and Facebook Insights to benchmark against competitors. Gain insights into the technicalities and algorithms of Facebook, Twitter, Instagram, LinkedIn etc. to create relevant content with maximum reach and engagement. Master how to measure the tangible impact of social media and report ROI to your management.

Programme Highlights

Latest Game-changing Trends & Platforms

Facebook Live, Instagram Stories: How to stay ahead?

Setting Clear Goals & KPIs

Fan growth, share of voice, quality of fans etc.

How to Benchmark against Competitors?

Site audit, competitive analysis: Fanpage Karma, Hootsuite & more

360 Social Media Strategy

SEO, SEM, SMO: Effective keywords, hashtags

Technicalities & Algorithms of Social Platforms

How Facebook newsfeed works: Affinity score, edge weight, time decay

Creating Engaging Content

Practical tips to tailor content for Facebook, Twitter, LinkedIn etc.

Social CRM & Managing Online Reputation

How to mitigate and respond to negative comments?

Data Analytics & Measuring ROI

Translating social efforts into tangible outcomes

Attendee information

Who Should Attend:

Mid to Senior level executives responsible for Social Media, Content Strategy and Production, Copywriting, Digital Marketing, Marketing, Marketing Communications, Online Engagement, and Online Communications

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact