Social Media Strategy 2018

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Conference Relations Executive
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+65 6592 7366




Join this 2-day workshop to acquire practical techniques and tools to develop a comprehensive social media strategy aligned with the latest landscape.Examine how to set clear KPIs for different social platforms and leverage on monitoring tools including Fanpage Karma, Hootsuite, Social Mention, Google Analytics, and Facebook Insights to benchmark against competitors. Gain insights into the technicalities and algorithms of Facebook, Twitter, Instagram, LinkedIn etc. to create relevant content with maximum reach and engagement. Master how to measure the tangible impact of social media and report ROI to your management.

Programme Highlights

Latest Game-changing Trends & Platforms

Facebook Live, Instagram Stories: How to stay ahead?

Setting Clear Goals & KPIs

Fan growth, share of voice, quality of fans etc.

How to Benchmark against Competitors?

Site audit, competitive analysis: Fanpage Karma, Hootsuite & more

360 Social Media Strategy

SEO, SEM, SMO: Effective keywords, hashtags

Technicalities & Algorithms of Social Platforms

How Facebook newsfeed works: Affinity score, edge weight, time decay

Creating Engaging Content

Practical tips to tailor content for Facebook, Twitter, LinkedIn etc.

Social CRM & Managing Online Reputation

How to mitigate and respond to negative comments?

Data Analytics & Measuring ROI

Translating social efforts into tangible outcomes

Attendee information

Who Should Attend:

Mid to Senior level executives responsible for Social Media, Content Strategy and Production, Copywriting, Digital Marketing, Marketing, Marketing Communications, Online Engagement, and Online Communications

Partner Voices

An open-air design featuring the largest digital experience in the U.S. convention and exhibitions industry welcomes attendees to the brand-new West Hall of the Las Vegas Convention Center (LVCC), just as the city roars back to full capacity and takes major events and trade shows to the next level with impressive, new venues.