Social Media Strategy 2019

2019-02-14 - 2019-02-15
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Conference Relations Executive
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+65 6592 7366

Amplify Social Media Reach, Boost Engagement, Maximise ROI

This 2-day practical workshop will equip you with the latest techniques and tools to create a winning social media strategy aligned with your business objectives. Learn a “5-step, 4 KPIs” framework to set realistic goals for optimum social media performance and ROI reporting. Find out how to effectively tailor content for maximum audience engagement through algorithmic factors and listening techniques on Facebook, Instagram and Twitter. Track meaningful metrics using tools including Fanpage Karma, Google Analytics, Hootsuite, Hashtagify and Facebook adverts to analyse tangible social outcomes.

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Hands-on Exercises for Real-World Application

  • Review your current digital assets
  • Conduct a social audit for your brand
  • Verify keywords and #tags for your brand
  • Search for volume and content for your brand
  • Write messages for Facebook, Twitter and LinkedIn
  • Develop an in-depth report for management buy-in
  • Identify the social CRM approach for different platforms
  • Put into place the next steps to resolve an online conflict
  • Determine the accuracy and quality of social media fans

Practice Free & Low-Cost Tools:

  • Hootsuite
  • Fanpage Karma
  • Hashtagify
  • Facebook adverts
  • Instagram Search
  • Google Alerts

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