So much is involved in planning for a trade show. Among the many decisions show producers and exhibit planners must make is whether to rent or purchase the technology required for a successful show or exhibit booth. When weighing these options, it’s important to consider not only the expense involved in procuring this equipment, but also the time, freight, logistics, and staffing required to set up and break down your own technology.
Toy Fair, American International
2016-02-13 - 2016-02-16
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Senior Director, Trade Show & Event Marketing
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American International Toy Fair is the largest toy trade show in the Western Hemisphere. Over 1,000 manufacturers, distributors, importers and sales agents from around the globe showcase their toy, entertainment and youth products in nearly 370,000 square feet of exhibit space. Some 20,000 non-exhibiting attendees include buyers, government officials, inventors, international media representatives, entertainment executives and toy industry professionals in areas including licensing, product design, product safety and public relations among others.