UNITE, CBA’s international convention, is the place the Christian product industry meets. Retailers, artists, publishers, suppliers, and others gather to address relevant topics, share knowledge, and generate business opportunities to provide resources for God’s people. Propelled by the theme “Envision the Legacy,” this year’s event will be a time of looking forward–of building on our foundation in a way that sets up future leaders to continue building.
The importance of interacting in a live face-to-face setting with others from the Christian product industry community cannot be underestimated. In an online-driven economy for both information and business transactions, human-to-human connections are more important than ever. Interacting with a person live is different and invaluable.
While many of us acknowledge that there is power in being connected to other people who are active in the same industry, we often still easily find reasons not to attend the annual convention. The needs of running a business are endless, and taking a few days away can seem like it’s not the best use of time. However, attending UNITE may be just the thing to reinvigorate you and grow your business.
At UNITE 2017, you can connect face-to-face with thousands of decision makers in one trip, generate leads and sales, and reinforce your brand.
UNITE is a conference and trade show for people who create, produce, distribute, and sell products and resources reflecting family values and the Christian faith. The annual convention brings representatives from more than 50 countries for idea sharing, training, leadership development, and launching new products and resources. Products include Bibles, books, church curriculum and supplies, gifts, lifestyle products, and family entertainment (music, faith- and family-friendly films, and other media). The event also attracts national pastoral leaders, authors, artists, musicians, filmmakers, journalists, and others involved in Christian media.