The fourth largest outdoor agricultural machinery event in the United States. With over 45 conferences, and over 40,000 attendees it draws attendees from eight states and two Canadian provinces. The show is 42 years old.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!