Submitted by f@nt@il on Thu, 03/17/2011 - 12:37
The Great American Trucking Show offers attendees a wide variety of industry exhibitors and informational sessions.
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Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience