Submitted by f@nt@il on Wed, 05/02/2012 - 02:24
Each Spring and Fall, more than 70,000 industry professionals flock to Market Week to experience a feast of form, function and fashion for the home; plug in to the latest consumer trends; see tens of thousands of new product debuts; network with colleagues and peers; and find innovative ideas for building their businesses.
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Partner Voices

Understand Your Audience with the Persona Tree
Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!
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