5 Ways to Generate Revenue with Your Events Video

July 12, 2018

Scott Davis

Scott Davis is part of the Mediasite Events team of Sonic Foundry, which provides turnkey streaming services to hundreds of companies, healthcare organizations and continuing education conferences of all sizes throughout the globe every year.

Let’s first state the obvious: a lot, and I mean a lot, goes into planning and executing an event. No one knows this better than you. But what about when the event is over? 

If you’ve put money and effort into capturing your event (or at least major portions of it), you now have a virtual treasure trove of video. Yes, it’s going to take some effort to maximize its value. But fortunately for you, lots of companies and organizations have been generating revenue from their event video for some time now. That means we have ample insightsanecdotes, and data on how event video can make you money long after the last booth is wheeled off the convention floor. Here are five ways for you to do just that.

1. The event is never really over: keep selling attendance
If you’ve preserved your event in video form, that means it can now live on – and keep bringing in money. How? One way is to sell virtual tickets or passes to the event after the fact. But who would want to attend? People who didn’t hear about your event in time or hesitated when they did, people who couldn’t attend but would still like to see what they missed, and even people who did attend.  

Remember, a large event with lots of options means attendees must make choices. It’s not a stretch to imagine they’re still interested in the things they had to miss. You can offer them online access for a minimal fee so they can now see what they had to pass up – and maybe even revisit what they did see.  

2. Turn your event’s video into an effective promotional tool for the next one
Your event is going to have some especially memorable moments – a keynote speaker’s inspiring call to action, an industry leader’s provocative prediction, a poignant exchange during a lively break-out session. Distill these into tantalizing trailers that you can use to promote next year’s event. Then, grow your audience of potential attendees by posting the trailers on social media, sending out emails with trailer links, and embedding them on your web pages and conference landing pages. 

This point also underscores the value of recording B-roll and testimonials during your event for promotional use. Footage that vividly and candidly captures the spirit and energy of your event can go a long way toward making a person think Wow, I’d really like to be a part of that! 

3. Create education products from your video
People have grown accustomed to watching video to learn. Take advantage of that fact. When you capture insightful keynote speakers, informative breakout sessions, and thought-provoking Q&As with industry experts, you’re creating valuable educational resources. That means you can turn your recorded speakers and sessions into continuing education videos. Develop a searchable video library and establish ways to monetize access.

4. Repurpose…and prosper
The protean potential of your video shouldn’t be underestimated. In other words, the information, the insights, and the powerful personalities your video has captured can all be transformed into other content. For example, have transcripts made from your event’s video and turn those words into compelling content you can either charge for or use in your overall content marketing and thought leadership strategies. I’m talking about everything from e-books and blog posts to trade articles and whitepapers. 

5. Starting out small works great too
Don’t underestimate the value of capturing your one-room meeting or the sole keynote speaker for your half-day conference. Those are actually great ways to ease into using video at your event. So whether we’re talking about one hour of video or three days of it, start leveraging its power to create revenue streams you would never have imagined even a few years ago. 

To learn more about generating revenue from your event’s video, check out this webinar. 


Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact