Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
6 Tips for an Unforgettable (and Affordable) Trade Show Display
May 25, 2017
Each time you sell your products at a trade show display, you put in a lot of effort, time and money. It is, therefore, paramount to find all ways of maximizing that investment.
Your primary objective should be on how to create an attention that will remain even after the show, no matter how small your budget might be.
Custom trade show displays do not have to be very expensive, but they have to be creative, smart and memorable. Here are some tips you can follow to ensure that you have an affordable and fruitful custom trade show display.
Use Simple Lighting System
Illumination is usually imperative to effective trade show marketing. Use affordable lighting systems to lighten your exhibit up and invite people. You can also call particular attention to certain products or illuminate certain demonstrations. This will not cost you much and it works best if you can't brighten up the whole booth.
Be Organized
Your beautiful exhibition design can be easily detracted by a messy heap of paper and promotional materials. Use standard literature racks to present brochures and other items in a professional and neat manner.
Look for a Stand
Get yourself affordable but flexible banner stands for your custom trade show display. These stands will allow you to swap out graphics from one show to another, especially if you have a command for various audiences.
Employ Affordable but Top-Notch Graphics
To outdo other competitors in the market, use any of the advances that have been made in the photography world. Get the services of design professionals to develop and print all your design graphics. This is not the right time for shortcuts; you need a quality material that will attract clients to your booth.
Ensure You Add Interactions
Your custom trade show display should assist guests in experiencing the products and services. Within the design of exhibit you are using, make it easy for your customers to hear, see and even have physical contact with your products. This is another affordable way of drawing many people to your booth.
Use Affordable Displays Instead of Costly Signage
This is another way of reaching higher without spending much. Take your exhibition design to another degree by hanging displays and allowing the participants to see your branding from across the floor.
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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