6 Tips for an Unforgettable (and Affordable) Trade Show Display

May 25, 2017

Kristin Hovde

Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.

Each time you sell your products at a trade show display, you put in a lot of effort, time and money. It is, therefore, paramount to find all ways of maximizing that investment.

Your primary objective should be on how to create an attention that will remain even after the show, no matter how small your budget might be.

Custom trade show displays do not have to be very expensive, but they have to be creative, smart and memorable. Here are some tips you can follow to ensure that you have an affordable and fruitful custom trade show display.

Use Simple Lighting System

Illumination is usually imperative to effective trade show marketing. Use affordable lighting systems to lighten your exhibit up and invite people. You can also call particular attention to certain products or illuminate certain demonstrations. This will not cost you much and it works best if you can't brighten up the whole booth.

Be Organized

Your beautiful exhibition design can be easily detracted by a messy heap of paper and promotional materials. Use standard literature racks to present brochures and other items in a professional and neat manner.

Look for a Stand

Get yourself affordable but flexible banner stands for your custom trade show display. These stands will allow you to swap out graphics from one show to another, especially if you have a command for various audiences.

Employ Affordable but Top-Notch Graphics

To outdo other competitors in the market, use any of the advances that have been made in the photography world. Get the services of design professionals to develop and print all your design graphics. This is not the right time for shortcuts; you need a quality material that will attract clients to your booth.

Ensure You Add Interactions

Your custom trade show display should assist guests in experiencing the products and services. Within the design of exhibit you are using, make it easy for your customers to hear, see and even have physical contact with your products. This is another affordable way of drawing many people to your booth.

Use Affordable Displays Instead of Costly Signage

This is another way of reaching higher without spending much. Take your exhibition design to another degree by hanging displays and allowing the participants to see your branding from across the floor.

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact