Virtual Reality in Event Planning – A Competitive Advantage for Venues

March 15, 2018

Chris Munz

Chris Munz is Vice President of Business Development at Concept3D, which combines 3D modeling, interactive maps and VR-enabled virtual tour software to bring any physical location into an intuitive and navigable digital format for wayfinding, space planning, data visualization and asset tracking.

We work with a host of clients, helping them bring sometimes massive spaces at a single location or distributed over the globe into the digital world. The technology enables them to give anyone, located anywhere in the world, the ability to explore their space in virtual reality. Tens to hundreds of thousands of square feet – at your fingertips.

I got very excited when I saw how one client is using VR technology at a trade show, where they were able to “bring” their massive facility with them – in their pocket! Someone would walk up to their booth, strap on a pair of Oculus VR goggles and dive in. No joke, there was a line of people waiting to take the virtual reality tour. This opens up the door to many ideas for the sales staff at convention and visitors bureaus and venues.

Sure, not everyone is going to jump at the chance to explore a convention center or meeting and events venue in virtual reality. But we’ve seen VR used as a competitive recruiting tool for athletes, students, research scientists and in several other industries.

I see no reason why the same wouldn’t apply to reach professionals in the corporate meetings and events industry. The use of virtual reality in event planning is already happening and is only going to become more common and approachable as software and hardware continue to improve, making the user experience more useful and even (gasp!) fun. The efficiencies from VR can expedite the RFP process, make it easier for venues to keep track of inventory and track assets in order to give event planners what they need, faster.

Imagine going to an in-person meeting with an event planner who’s interested in your space. You bring a pair of VR goggles and your computer – with your entire facility – and perhaps even some custom room layouts in 3D, ready to share. Alternatively, you can send out an inexpensive pair of VR goggles with a link to access a VR tour of the event space, along with one or two custom 3D layout options that can be viewed in first-person. Either way, the experience will not only give event planners a memorable and fun experience tied to your facility but also demonstrate that you’re on the cutting edge of event tech, ready to support their success with whatever it takes.

Convention centers are constantly looking ahead, with planners researching 5-10 years before their events. With virtual reality, planned or under-construction spaces can be profiled years before completion, giving event and meeting planners a real-life idea about how they can take advantage of the space down the line. Being able to show future space is a big advantage!

Virtual reality has so many applications in the event and meeting planning space, from marketing and sales, facilitating events, operations and logistics, to profiling future building and new spaces that will soon be available to event and meeting professionals.


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HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.