What Has TSNN Done for You Lately?

October 24, 2017

Arlene Shows

Arlene Shows (yes – that’s her real last name!) is the Marketing Director for TSNN & TSNN Awards and a passionate networker in the events industry.

Here’s Our Story – What’s Yours? We’re Listening!

As the Marketing Manager for TSNN, I put a lot of thought into trying to listen and getting others to listen to us (it’s a noisy event world out there!). There’s no doubt we’re all attempting to connect, to be heard and to get our value proposition out there, hoping it will resonate. I fell in love with the psychology of marketing because it allows you to jump inside people’s heads - the way they think (and operate), and learn what drives them as human beings and how they go about reaching their goals.

As I approach my 10-year anniversary working for TSNN/Tarsus Group, it’s the interesting diversity of people (along with the hunger to learn from them) that drives me. It’s the networking, the partnerships, the creative brainstorming, plus the hundreds of thousands of verticals within the trade show industry (and the challenge of wrapping your head around those business models), while exploring ways to do it better – together – that motivates me. We have a countless amount of brave entrepreneurs in our complex world of event professionals. Every day I’m fortunate enough to learn what drives them – lucky me! And you! The opportunities abound if you take the time to really listen.

TSNN recently started selling native ads and they are popular – why? Because we all enjoy telling our story – what’s yours? What got you motivated today? What hooked you on our event world and what part of our industry are you the most passionate about? What worked, what didn’t, what can you relate to, then share with the rest of us? As the No. 1 trade show news source, we have multiple channels available for you to learn, connect with peers and be heard, all free of charge – and listed below.

As the old Coke slogan goes, “There’s Nothing Like The Real Thing Baby” – and for TSNN that means having our ear to the ground and our finger on the pulse. Let us help you engage a bit more, find your people and grow. Basically, we want to know “What can TSNN do for you?”

  • Read TSNN’s latest news and blogs HERE
  • Connect by listing your event, venue or services HERE; simply register HERE
  • Join TSNN’s LinkedIn Group HERE, Facebook HERE, Twitter HERE & Instagram HERE
  • Looking for employment? Search our industry job board HERE
  • Try out a new trade show - visit our Industry Calendar HERE
  • Get the news delivered to your inbox; subscribe to our e-newsletters HERE
  • Join #Expochat, a weekly Twitter chat for trade show professionals covering the industry’s hottest topics. Learn more HERE; reach out to us with a subject you would like to hear about
  • Reach out to our friendly TSNN staff HERE

Reach out anytime: ashows@tarsusus.com. As the wonderful Joyce McKee used to say, “Let’s talk trade shows!”​​​​​​

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HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.