Caesars Entertainment to Transform Bally’s Las Vegas Into Legendary Horseshoe Brand
February 8, 2022
Caesars Entertainment is gearing up to bring a renowned casino brand to the heart of the Las Vegas Strip this year. Starting this spring, Bally’s Las Vegas will begin its transformation into Horseshoe Las Vegas, an iconic, historic brand originally created by gambling magnate Benny Binion more than 70 years ago.
The multimillion-dollar project, which will take place in stages, will include a renovated exterior, new entertainment and food and beverage options and a reimagined casino floor and public areas. In keeping with the classic sophistication the Horseshoe brand is known for, the gambling-centric property will sport a handcrafted feeling, complete with tooled leather, dramatic colors and signature gold horseshoe iconography.
“Since 1951, Horseshoe Casinos have been home to the best odds, highest limits and biggest jackpots, so it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” said Jason Gregorec, senior vice president and general manager at Caesars Entertainment, the largest casino-entertainment company in the U.S.
He continued, “Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
Additional details will be announced as the project progresses, but so far there are no plans to remodel or expand the property’s more than 150,000 square feet of meeting and convention space, according to Caesars officials.
The Horseshoe rebrand is just the latest in a series of Caesars resort re-imaginings, including a new entrance to Caesars Palace, multimillion-dollar investments in casino floor and gaming technology across the properties and successful partnerships with world-class entertainers and restaurateurs.
Created by a gambler for gamblers, the Horseshoe brand—acquired by Caesars (then Harrah’s Entertainment) in 2004—has since expanded to markets across the country, including Baltimore, Indiana, Louisiana and Mississippi, but never strayed from its heritage of no-limit betting.
According to Caesars officials, that spirit will come alive this summer as Caesars Entertainment’s World Series of Poker moves to the Strip for the first time, taking place at the Horseshoe and Paris Las Vegas May 31–July 19, just as construction begins at the Horseshoe. The very first WSOP was held at Binion’s Horseshoe in downtown Las Vegas in 1970.
Bally’s transformation into Horseshoe Las Vegas should be complete by the end of 2022, according to Caesars officials.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, regional president of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
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Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
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Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
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Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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