FaceReg Promises to Reduce Wait Times for On-Site Check-In

December 17, 2019

There’s a whole new component coming to face-to-face events, with “face” being the key factor. Facial recognition for on-site check-in is slowly gaining traction, with more registration suppliers adding the technology to their portfolios.

Launched at IAEE’s Expo! Expo! in Las Vegas in Dec. 2019, registration and housing provider Streampoint Solutions’ FaceReg promises to reduce wait times for on-site check-in. 

Dharmesh Dayabhai, Streampoint Solutions’ co-founder, says that the time from face detection to badge print is around 3-5 seconds. “The time savings is due to not trying to locate the QR code, or having to search and print your name,” he explains.

An added benefit, he adds, is reducing stress. As registration is attendees’ first interaction point on-site, having a seamless check-in experience sets a positive tone for the event.

Attendees are presented with options to scan their face at the registration area. With a simple click of a button, their face is recognized and their badge is printed.

“The goal is to keep the workflow as simple as possible to provide a large audience adoption,'' says Dayabhai. “The attendee has to simply upload their image during the registration process and/or during their badge verification process. This step is optional, as considerations have to be made for folks who do not wish to upload their images.” 

Thirty-five percent of Expo! Expo! attendees chose to try FaceReg. Streampoint officials believe this percentage will increase across the events industry as the technology is more widely adopted and attendees understand the secure nature of the solution. 

Dayabhai says that Streampoint Solutions takes privacy and security very seriously. “Only the client and the project manager have access to their data from the back office,” he explains. “Once the event is completed, the photo data and the photo is deleted from the system.” 

For attendees who choose to not opt-in, check-in would be conducted by the more traditional registration routes: via barcode or QR code scan; self-check-in via name search on a terminal then presenting an ID to pick up the printed badge, or speaking with an onsite registration agent for badge printing.

Dayabhai says that FaceReg can be set up anywhere provided internet connectivity exists. Streampoint will create its own network to ensure security, uptime and backups.

As far as group size goes, Dayabhai states the solution is extremely scalable. “There is no real limit — it can work for smaller to larger events with a simple deployment from our end.”

Sam Louie, Streampoint Solutions’ director of operations, says that facial recognition is becoming mainstream. “Investing in this technology in the event space opens the doors to not only advancing the check-in process but also creates new opportunities to enhance audience engagement experiences,” he explains.  

There are a number of other ways facial recognition technology might be used at events in the future, including streamlining session check-in, payments, social media, event security and more — perhaps even eliminating the need for data entry during the initial registration process. Data collected from various checkpoints could fuel back-end analytics, helping event organizers develop more personalized, engaging experiences for their audiences.

Dayabhai is coy about potential future applications, saying only that Streampoint is exploring other uses and will reveal new use cases in due time.  

FaceReg is currently available with Streampoint Solutions’ registration platform. The company will offer the solution at an introductory rate for clients holding events in 2020 that submit their RFPs prior to March 2020.

See a short video of FaceReg in action HERE. For more information, contact sales@streampoint.com.


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. 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Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.