Freeman Partners With Hubilo for Turn-Key Virtual and Hybrid Solution
March 11, 2022
Freeman, a leading event management company, has partnered with Hubilo, a leading virtual and hybrid event platform, to provide its customers around the world with a seamless digital component for events.
The alliance is designed to allow Freeman’s customers the ability to tap into the company’s strategic expertise and event planning know-how combined with Hubilo’s best-in-class platform as a one-stop approach to planning and managing all aspects of virtual, hybrid and in-person events. Capabilities through Hubilo include custom branding, mobile ready, personalized networking, break-out sessions, digital booths, virtual happy hours and more, with no limits on attendees, exhibitors and sessions.
The partnership is a win-win for all Freeman customers, from event organizers to corporate brands, who look to the company to plan, build and manage their whole event, according to Janet Dell, president and COO of Freeman.
“We’re thrilled to partner with Hubilo because it offers our clients a scalable service for virtual and online events while still leveraging our outstanding event management expertise,” she said. “By working with Freeman, all aspects of hybrid or digital events can seamlessly be managed regardless of size or needs, through a single team and contract.”
Hubilo’s virtual and hybrid event platform is designed for engagement by providing industry-leading features and flexibility, and both companies are known for the exceptional client experiences they provide, according to Vaibhav Jain, CEO and founder of Hubilo.
“With our focus on putting the event planner first, it makes sense that we are partnering with Freeman to create a streamlined hybrid offering for event planners to do their most creative work and bring people together across borders, languages, and cultures,” Jain said.
As Freeman continues to focus on redefining the live events industry, by working with Hubilo the company aims to combine its world-class service with its customization capabilities to bring clients a truly unique event experience and create moments that will resonate with their audiences, Dell added.
Freeman will provide consultative services to assist clients in creating their virtual and hybrid experiences, which can range from overall event strategy to the custom look and feel aligned with their brand or show. There are several options and configurations within the Hubilo platform that allow for customization.
Freeman specializes in a data-driven approach and focuses on integrated full-service solutions that leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.
In 2021, Freeman produced nearly 1,000 events in more than 100 cities. Approximately 150 of those events were a combination of virtual and hybrid formats.
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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