Join Us For Expochat: All About Event Marketing in 2020

January 16, 2020

Are you using the latest marketing tactics to promote your event? Are you sure? Is print finally, officially dead or still practical? What about email? Where’s the line between too much or too little communication? Successful event marketing can be a rapidly moving target, so let’s kick off the new year (and a new decade!) by discussing the latest opportunities to reach and connect with your audiences.  

Join us on Wednesday, Jan. 22 at 1 p.m. ET, when Elizabeth Johnson, principal of glee Content Marketing, will lead a discussion about the latest event marketing tools, strategies and more by asking the following questions:

1.     What are the positives (i.e., what do you like about what’s happening) in event marketing in 2020? Do you have any examples of specific trade shows that are getting it right?

2.     What marketing and/or communications strategies should event marketers be using in today’s business universe?

3.     What are some new technologies that event marketers can use to reach their audiences and/or find new ones?

4.     Are there strategies or tools that you’ve seen outside of the B2C or B2B event world that event marketers could employ?

5.     Outsourcing marketing or keeping it in house: What are the benefits of each?

6.     What should event marketers absolutely stop doing and why?

 Held most Wednesdays at 1 p.m. ET, #Expochat is an hour-long Twitter-based conversation covering top-of-mind topics related to the trade show industry. Sponsored by TSNN and alternately moderated by seven industry thought leaders, including Stephanie Selesnick of International Trade Information; Michael Doane with CadmiumCD; Elizabeth Johnson with glee Content Marketing; trade show expert and author Marlys Arnold; and Bill McGlade and Rich Vallaster from Personify Corp, #Expochat tackles a single topic each week – a recurring pain point, innovative ideas, evolution of the industry, best practices and what doesn’t work.

To participate, sign up on Twitter and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc., and responses from participants should be written as A1, A2, etc. Twitter chat tools such as Tweetchat and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.

Upcoming topics are listed in advance on our website and reminders will be tweeted out prior to each week’s discussion. If you miss a chat, transcripts will be available on TSNN.com after each chat. We gladly accept requests for topics by emailing Arlene Shows, TSNN marketing manager at ashows@tarsusus.com.  

Join us for the best live conversations about the industry that signs your paycheck. Rants welcome! 

To learn more about #Expochat and to view our past chats, go here.

  

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on TwitterFacebookLinkedIn and Instagram!

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HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.