Lippman Connects, AMR International Will Launch Event Focused on Data

March 27, 2017

Global events strategy consultancy AMR International and U.S.-based event organizer Lippman Connects will partner to launch Transform, a new conference that will tackle the data, analytics and digital strategy revolution of the exhibition industry.

The conference will provide critical insight to senior leaders of U.S. exhibition organizers, as the industry struggles to embrace data, analytics and digital technologies.

The Transform conference follows on from AMR’s Data and Digital Event Strategy Symposium held in London.

“This event comes in response to the industry’s ongoing reluctance to plan for its long term digital transformation,” said Denzil Rankine, executive chairman, AMR International.

AMR reports that today 80 percent of exhibition revenue comes from exhibit space sales. Growth will continue, but in 10 years that ratio is likely to look quite different.

Exhibitions might only yield 60 percent of their revenue from exhibit space sales. This is because volume and pricing growth will stagnate and revenue growth will come from new, digitally-enabled services.

He added, “We know technology is rapidly changing the event experience and the expectations of attendees but exhibition organizers are slow to act. Very few organizers have allocated budgets for the research and development of digitization. Across the board, they are uncertain how to proceed, fear the failure of implementation and continue to wait for others to make the first move.”

The Transform conference will provide the critical insight organizers need so they can plan their data, analytics and digital strategies, according to event organizers.

The conference is for senior leaders responsible for strategy, data and digital development and transformation from the main US exhibition organizers, venues and vendors.

Topics will include using data to drive profitability and ROI; monetizing existing data and technology; how to provide a frictionless customer experience; and how to create a technologically innovative culture within organizations.

“We are delighted to be working in partnership with AMR on such an important event,” said Sam Lippman, president, Lippman Connects.

He added, “The Transform conference will feature prominent speakers from within the events industry, plus leaders from other sectors who have embraced data and digital with great success. It will also provide a unique networking opportunity with senior executives and digital innovators all under one roof.”

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.