New Monthly Podcast for Events Industry Launching July 15
July 10, 2019
Event professionals are always on the go, and sometimes it can be challenging to keep up with industry news. While we are obviously in favor of news articles, it’s nice to have options. And for those times you’re on a plane, in a car, taking a walk or just needing a break from the computer screen, listening to a podcast can be a great way to learn.
Paris-based event app and matchmaking platform provider Swapcard is betting that there is a large audience of event professionals out there who would agree.
As the boundaries between business and consumer marketing continue to blur, podcasts are on the rise. As of June 2019, there are more than 750,000 active podcasts and 30 million podcast episodes available. The majority listen to comedy, education and news.
Swapcard’s new monthly podcast for event professionals, “Inside Events,” is set to launch this month with the inaugural episode slated for July 15. The series will be hosted by marketing and event industry professional Megan Powers, principal at Powers of Marketing. Powers also hosts the popular “Making a Marketer” podcast.
“Having been a podcaster for the last few years, I’ve always enjoyed the shows that were focused on events, so to have the opportunity to host one totally dedicated to the space is exciting,” says Powers, who is also the vice president of communications for MPI’s San Diego chapter. “I’m hoping it will become a go-to show for my peers and colleagues in meetings and events.
Jack Geddes, Swapcard’s acquisition manager, says the goal of the podcast is to provide a valuable resource for the event industry that delivers insights and education for event and meeting organizers on topics such as event tech, marketing, measuring ROI and digital strategy.
“A podcast offers a way for [event pros] to keep up with industry news and acquire new knowledge without having to set aside time to read content,” says Geddes. “They can listen to it while they tend to other aspects of their daily life.”
The first confirmed guests for the show will be Julius Solaris from Event Manager Blog, Nick Borelli of Borelli Strategies and Adam Parry from Event Industry News.
“There aren’t many podcasts in the meetings and events space, and [those that] do exist don’t really dig into the issues that are having an impact on us all,” says Powers. “It’s important for this particular podcast that we have thought leaders who will help us tackle issues and topics inside our industry.”
Podcast episodes will be available on Swapcard’s Youtube channel in full (audio and, when available, video). Audio only will also be available on iTunes, Spotify and Swapcard’s podcast feed.
Interested in being a guest on the show? Contact Swapcard brand content manager Rafaelle Stavisky.
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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