The largest annual gathering of the bicycle industry in the Western hemisphere, Interbike attracts the world's leading brands, retailers, press, media and advocates each year to conduct the business of cycling.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.
Delivering a Personal Experience