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Join #Expochat on Wednesdays at 1pm ET!
TSNN is a Proud Sponsor of #Expochat
Effective Market Research: Before, During and After Your Trade Show
From surveys, focus groups and secret shoppers to persona development, market research can help event organizers gain critical intelligence to better understand and respond to their target markets.
Join us on Wednesday, October 23 at 1 p.m. ET when Rich Vallaster from Personify will lead us in a discussion about the tools and tactics organizers need to successfully accomplish this important task.
Questions:
- Attendee personas (creating fictional characters to represent market segments) are becoming common. Is your organization creating them, why or why not?
- Is it possible to create archetypes for exhibitors and sponsors?
- Focus groups can provide valuable qualitative data. If you have conducted them, what lessons and best practices can you share?
- Should shows employ secret shoppers to audit the attendee and exhibitor journey? Should they do the same for exhibit booths?
- Can (and should) organizations monitor social media channels to understand the sentiment of their audiences?
- #EventTech and mobile apps are providing new ways to collect feedback in real-time with in-app surveys, session ratings, etc. How are teams digesting and disseminating this information across the organization?
- In general, audiences are over-surveyed. What are the best practices to increase submissions and provide actionable data for online surveys for attendees and exhibitors?
- Is it possible or prudent to act on information gathered during research activities at the event?
- Conducting research can be time-consuming and expensive, so can any of these activities be performed in-house? If so, which ones are best suited?
- Who(m) should ultimately be held responsible for reporting and acting on these?
When: Wednesdays, 1-2 p.m. ET.
Where: Use hashtag #Expochat and any Twitter chat tool! (See below..)
NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.
What is #EXPOCHAT?
Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Michael Doane (CadmiumCD), Elizabeth Johnson (glee Content Marketing), Marlys K. Arnold (ImageSpecialist), and Bill McGlade and Rich Vallaster (Personify).
The discussion is a fast-paced 60 minutes, during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like TweetDeck, Hootsuite and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.
Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, waklet transcripts (archived version) will be available on TSNN after each chat. We gladly accept requests for topics, simply reach out to Arlene Shows, Marketing Director ashows@tarsusus.com.
#Expochat, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!
Missed #Expochat? No problem! Check out our past chats:
Oct. 16, 2019: The Power of Video for Trade Show Marketing
Oct. 9, 2019: Psych! The Science Behind the Attendee Experience
Oct. 2, 2019: Is Our Exhibition Workforce Future-Ready?
Sept. 25, 2019: Selling In a Slowing Economy
Sept. 18, 2019: It's a Matter of Trust
Sept. 11, 2019: Leveraging Technology to Drive Attendee Engagement
June 26, 2019: Improving Exhibitor Retention and Appreciation
June 19, 2019: Facial Recognition for Events?
June 12, 2019: Would Your Event Benefit from a Formal Matchmaking Program?
June 5, 2019: Spreading the Word About the Value of the Trade Show Industry
May 29, 2019: Revisiting the Use of Virtual in the Events Industry
May 22, 2019: Connecting Your Event, Venue and Brand to Wellness
May 15, 2019: What Do Corporate Exhibitions Have That Association and For-Profit Exhibitions Don't?
May 8, 2019: Putting Your Event's Economic Impact to Good Use
May 1, 2019: What's the Global Impact of Expos? Now We Know!
April 24, 2019: Exhibition Industry Sustainability: The Dark Side of Green
April 17, 2019: Making Events More Accessible
April 10, 2019: One Mission: Leverage Your Events to Maximize Association Membership
April 3, 2019: Creative Sponsorships for Events
March 27, 2019: The New Rules for Building a Community Around Your Show or Business
March 20, 2019: How to Attract International Visitors to Your Trade Show
March 6, 2019: Building a Brand for Your Event
Feb. 27, 2019: What Women Really Want from Exhibitions
Feb. 20, 2019: Is It Time for a Chief Attendance Officer (CAO) at Our Trade Shows?
Feb. 13, 2019: Tidying Up Your Trade Show the Marie Kondo Way
Feb. 6, 2019: Fyre Festival: An Event Professional's Nightmare
Jan. 30, 2019: How to Make More Money on Your Trade Show
Jan. 23, 2019: Career Development for Event Professionals
Jan. 16, 2019: Key Take-Aways from the UFI & Explori Global Visitor Insights Study
Dec. 12, 2018: Live from IAEE’s Expo! Expo!
Dec. 5, 2018: Leveraging Sponsorships & Influencers for Attendee Growth
Nov. 28, 2018: Freelancers and Side Hustlers In the Exhibition Industry
Nov. 14, 2018: Why Personalization Marketing Matters for Events
Nov. 7, 2018: Tips on Choosing the RIGHT Speaker
Oct. 31, 2018: Cannabis and Trade Shows
Oct. 24: Why Ensuring Exhibitor Value Matters
Oct 17, 2018: Live from IMEX America 2018
Oct. 10, 2018: What Events Can Learn About Experience Design from the College of Extraordinary Experiences
Oct 3, 2018: How to Create Year-Round Event Marketing
Sept. 26, 2018: Is the U.S. Still Attractive to the International Market?
Sept. 19, 2018: Unpacking Supplier Relationships – What’s Working, What’s Not
Sept. 5, 2018: The Art of Attendee Retention
June 27, 2018: Trade Shows by Amazon
June 20, 2018: Getting the Most Out of Your Trade Showfloor
June 13, 2018:Negotiation Skills for Event Professionals
June 6, 2018: Love Letter to Trade Show Industry: Let’s Celebrate!
May 23, 2018: It’s All About #ExhibitionsDay on June 6!
May 16, 2018: Giving Buyers What They Want
May 9, 2018: What Would a Standalone Event Technology Trade Show for Exhibition Organizers Look Like?
May 2, 2018: Integrating Influencer Marketing into Event Strategies
April 25, 2018: Re-Hashing ASAE’s XDP Conference, Co-Creation and Experience Design for Events and Trade Shows
April 18, 2018: Are You Engaging In Sustainable Event Management?
April 11, 2018: How the Consumer Experience Is Changing the Expectation of Trade Shows
April 4, 2018: The Impressive Gen Z and What It Means for Events
March 28, 2018: Maximizing Operational Logistics
March 21, 2018: Putting an End to Manels
March 7, 2018: The Evolving Art of Collecting Data Before, During and Post Event
Feb. 28, 2018: Developing the Sponsor/Planner Relationship
Feb. 21, 2018: Revisiting Social Networks
Feb. 14, 2018: What’s Old Is New Again – Or Is It?
Feb. 7, 2018: To Exhibit or Not to Exhibit…That is the Question!
Jan. 31, 2018: Understanding & Addressing GDPR
Jan. 24, 2018: How to Take Advantage of Digital Data and Analytics
Jan. 17, 2018: Remedies for the Exhibition Industry’s #MeToo Moments
Jan. 10, 2018: #CES2018 and Its Impact on Trade Shows
Jan. 3, 2018: 2018 Predictions & Resolutions for the Exhibitions Industry
Dec. 13, 2017: Crowdsourcing the Best and/or Worst of Expos & Events in 2017
Dec. 6, 2017: The Pros and Cons of Using Technology at Events
Nov. 15, 2017: Non-Traditional Methods and Strategies for Attendee Growth
Nov. 8, 2017: Free Advice for Trade Show Professionals: What to Keep, Start and Stop!
Nov. 1, 2017: What Could/Should Machines Do in the Trade Show Environment?
Oct. 25, 2017: Current Political Attitudes and Their Impact on U.S. Exhibitions
Oct. 18, 2017: Leadership, Diversity and Career Goals
Oct. 11, 2017: Experience Design: Is Your Trade Show Ready?
Oct. 4, 2017: Digital Transformation in the Global Exhibition Industry
Sept. 27, 2017: Disruption in the Event Industry
Sept. 20, 2017: What’s on Tap for IAEE’s Expo! Expo! in San Antonio?
Sept. 13, 2017: Hosted Buyer Events
Sept. 6, 2017: Disaster Preparedness and Recovery
July 26, 2017: Growing Engagement & Partnership Strength Through Technology APIs
July 19, 2017: Taking advantage of O2O – Online to Offline
June 28, 2017: Exhibition Re-Design…Are You Ready?
June 7, 2017: #Exhibitions Day and #GED17 – Celebrating Trade Shows!
May 31, 2017: Taking Risks With New Event Formats
May 17, 2017: Transportation and Logistics at a Trade Show
April 26, 2017: Tricks of Attendee Acquisition for Events
April 19, 2017: Creating Education that Excites
April 12, 2017: Is Your Event Technology Secure?
April 5, 2017: Is the Old Conference/Educational Session Model Dead?
March 28, 2017: How Attendee “Personas” Impact Trade Shows & Events
March 22, 2017: Trends In Exhibition Sponsorships
March 8, 2017: Taking Your Brand Overseas
March 1, 2017: Trade Shows and the Gig Economy
Feb. 22, 2017: Bringing Up Baby: How to Prepare the Next Trade Show Industry Workforce
Feb. 15, 2017: How "Green" is the Trade Show Industry, Really?
Feb. 8, 2017: Are You Leaning In?
Feb 1, 2017: The Impact of Travel Bans
Jan. 25, 2017: How Are Shows ‘Giving Back?’
Jan. 18, 2017: Using Hackathons to Re-Invent & Grow Your Trade Show
Jan. 11, 2017: Review of #CES2017 & What Expos Can Learn from It
Jan. 4, 2017: New Year’s (Event Technology) Resolutions
Nov. 30, 2016: Is the Trade Show Industry Ready for Artificial Intelligence?
Nov. 9, 2016: What Makes a Good Leader in Today’s Environment?
Nov. 2, 2016: TSNN Awards: Education, Inspiration, Celebration
Oct. 26, 2016: Matchmaking: Can Technology Bring Exhibitors More/Better Matches and Leads?
Oct. 12, 2016: All There Is to Know About IAEE's Expo! Expo!
Oct. 5, 2016: How Can You Build Community on the Showfloor?
Sept. 28, 2016: How Can We Increase International Attendance at Our Shows?
Sept. 22, 2016: Does Gamification Work for B2B Trade Shows?
June 8, 2016: De-Bunking Myths of Attracting Millennials
June 1, 2016: #GED16 – Global Exhibitions day with UFI MD Kai Hattendorf
May 11, 2016: Exhibitions Day June 8! It’s Up to ALL of Us!
May 4, 2016: The Sharing Economy & Impact on Exhibitions
April 13, 2016: Focus on IAEE’s Women’s Leadership Forum (WLF)
March 30, 2016: Overcoming the Arduous Tasks of Exhibiting
March 2, 2016: Networking on the Trade Show Floor
Feb. 17, 2016: The Pros & Cons of Co-Locating B2B and B2C Trade Shows
Jan. 27, 2016: Health & Wellness for Trade Shows & Events
Jan 13, 2016: Content Marketing – Not the Same old, Same Old
Dec. 16, 2015: Understanding Supplier Relationships
Oct 28, 2015: Attendee Marketing
Oct. 21, 2015: Trends In Exhibitor Sales & Sponsorships
Oct. 7, 2015: Collecting Attendee Data: How Much Is Too Much?