Join #Expochat On Wednesdays at 1pm ET!
TSNN Is a Proud Sponsor of #Expochat
#Expochat – Trade Shows By Amazon
Many of the innovations in event technology and event design come from consumer buying behavior. Right now, Amazon is the undisputed king of the consumer-buying realm. Plus, the firm has made advances (voice-activated devices, Amazon Go) and acquisitions (Washington Post, Whole Foods, Twitch, Zappos) that have become deeply embedded in the lives and the psyches of consumers. So, what can the exhibition industry learn from Amazon?
On the next #Expochat, Moderator Michelle Bruno will take us through an exercise to imagine trade shows and the participant experience (for all stakeholders) if Amazon designed them.
What sorts of processes and exchanges of information in exhibitions can be enhanced by voice activation?
How can organizers play a bigger role in industry media (think Washington Post)?
How can a Zappos-like “free shipping, free returns” policy impact trade shows?
How could an Amazon Go shopping app and shopping experience be emulated in a trade show?
Where can “people who bought this have also bought that” suggestions be used in the exhibition setting?
Amazon bought live-streaming video game platform Twitch. What can exhibitions learn from that?
Amazon has a prime cable TV channel and develops its own shows. How can trade shows follow in its footsteps?
Amazon also owns the IMDB.com film and television database. What data organizers archive and share with a community?
What about the speed with which Amazon is able to deliver orders? What can trade shows learn?
The Amazon brand represents innovation and meeting customer expectations. How can the exhibition industry do the same?
When: June 27, 1-2 p.m. ET
Where: Use hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)
NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.
What is #EXPOCHAT?
Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by four industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), Michelle Bruno (Bruno Group Signature Services) and Michael Doane (CadmiumCD).
Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like Tweetchat.io and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.
Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at firstname.lastname@example.org. Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!
Missed #Expochat? No Problem!
Check out our past chats:
June 20 – Getting the Most Out of Your Trade Showfloor – https://wakelet.com/wake/1235df66-c2f4-48bf-a1df-040458615a38
June 13 – Negotiation Skills for Event Professionals – https://wakelet.com/wake/
June 6 – Love Letter to Trade Show Industry: Let’s Celebrate! – https://wakelet.com/wake/255b6922-cc31-4050-b1e2-d0ccd325e6b3
May 23 – It’s All About #ExhibitionsDay on June 6! – https://wakelet.com/wake/af1ce614-9873-4904-8e0f-ceb4353aaa40
May 16 – Giving Buyers What They Want – https://wakelet.com/wake/d4ba7e00-70bb-4e64-8449-d9b6b430ec20
May 9 – What Would a Standalone Event Technology Trade Show for Exhibition Organizers Look Like? – https://wakelet.com/wake/29c11d7d-bb96-4c57-86fb-ffaf1d710191
May 2 – Integrating Influencer Marketing into Event Strategies – https://wakelet.com/wake/d9924543-b400-45ba-8678-15bde9b1867a
April 25 – Re-Hashing ASAE’s XDP Conference, Co-Creation and Experience Design for Events and Trade Shows - https://wakelet.com/wake/b978a04d-28c0-418d-a0e5-9cb79bd3d6f7
April 18 – Are You Engaging In Sustainable Event Management? - https://wakelet.com/wake/6d155456-863e-434f-9e81-fd214a8096e1
April 11 – How the Consumer Experience Is Changing the Expectation of Trade Shows – http://wke.lt/w/s/rj5h2
April 4 – The Impressive Gen Z and What It Means for Events – https://wakelet.com/wake/8626fdfe-555b-4206-8571-3f1b1b1294a6
March 28 – Maximizing Operational Logistics – https://wakelet.com/wake/c3b1f286-0802-42c2-9b66-9f85b8d215c5
March 21 – Putting an End to Manels– http://wke.lt/w/s/aH5Oo
March 7 – The Evolving Art of Collecting Data Before, During and Post Event – https://wakelet.com/wake/1ddbce48-75cc-4b3d-963b-c004a7240273
Feb. 28 – Developing the Sponsor/Planner Relationship: https://wakelet.com/wake/3178d685-1b1e-486e-9d02-6a5e9ba6a595
Feb. 21 – Revisiting Social Networks – https://storify.com/michellebruno/revisiting-social-networks
Feb. 14 – What’s Old Is New Again – Or Is It? – http://wke.lt/w/s/p3oXo
Feb. 7 – To Exhibit or Not to Exhibit…That is the Question! – https://wakelet.com/wake/385f1a2d-df6a-44fc-9c3a-d9716c5d1b45
Jan. 31 – Understanding & Addressing GDPR – https://wakelet.com/wake/341f939c-2112-44c2-8b13-5d76817400bd
Jan. 24 – How to Take Advantage of Digital Data and Analytics – https://storify.com/michellebruno/how-to-take-advantage-of-digital-data-and-analytic
Jan. 17 – Remedies for the Exhibition Industry’s #MeToo Moments – https://storify.com/michellebruno/remedies-for-the-exhibition-industry-s-meetoo-mome
Jan. 10 – #CES2018 and Its Impact on Trade Shows – http://wke.lt/w/s/jPD4h
Jan. 3 – 2018 Predictions & Resolutions for the Exhibitions Industry – https://wakelet.com/wake/3d1ac86b-a168-4769-ae4b-71e3a5cea45d
Dec. 13, 2017 – Crowdsourcing the Best and/or Worst of Expos & Events in 2017 – http://wke.lt/w/s/a5JaF
Dec. 6, 2017 – The Pros and Cons of Using Technology at Events – https://wakelet.com/wake/1654a575-8561-41f8-a747-e985a007f7f0
Nov. 15, 2017 – Non-Traditional Methods and Strategies for Attendee Growth – https://wakelet.com/wake/8fb39d36-0258-4e1c-aa48-ff75e33a14da
Nov. 8, 2017 – Free Advice for Trade Show Professionals: What to Keep, Start and Stop! – https://storify.com/theexpogroup/free-advice-for-trade-show-professionals-what-to-k#publicize
Nov. 1, 2017 – What Could/Should Machines Do in the Trade Show Environment? – https://storify.com/michellebruno/what-could-shouldmachines-do-in-the-trade-show-env
Oct. 25, 2017 – Current Political Attitudes and Their Impact on U.S. Exhibitions – http://wke.lt/w/s/iKilt
Oct. 18, 2017 – Leadership, Diversity and Career Goals – https://wakelet.com/wake/daacf757-ffa8-4acb-b663-47e74fab2a8b
Oct. 11, 2017 – Experience Design: Is Your Trade Show Ready? – https://wakelet.com/wake/756677f3-6b73-4d64-9092-bf69d9ac0c5f
Oct. 4, 2017 – Digital Transformation in the Global Exhibition Industry – https://storify.com/michellebruno/digital-transformation-in-the-global-exhibition-in
Sept. 27, 2017 – Disruption in the Event Industry – https://storify.com/michellebruno/disruption-in-the-event-industry
Sept. 20, 2017 – What’s on Tap for IAEE’s Expo! Expo! in San Antonio? – https://wakelet.com/wake/dc17e331-d5b2-4afe-bbc4-f7f0181f52b6
Sept. 13, 2017 – Hosted Buyer Events – http://wke.lt/w/s/GrvKt
Sept. 6, 2017 – Disaster Preparedness and Recovery – https://wakelet.com/wake/7897c53e-d33d-4bc8-9ba7-1ec5bfdc7287
July 26, 2017 – Growing Engagement & Partnership Strength Through Technology APIs – https://wakelet.com/wake/882c3cef-1b98-40ef-9e39-a70c43656a4d
July 19, 2017 – Taking advantage of O2O – Online to Offline – http://wke.lt/w/s/NTW9j
June 28, 2017 – Exhibition Re-Design…Are You Ready? – https://wakelet.com/wake/908907a2-5bcb-4d02-92f0-00b60477b861
June 7, 2017 – #Exhibitions Day and #GED17 – Celebrating Trade Shows! – http://wke.lt/w/s/94umI
May 31, 2017 – Taking Risks With New Event Formats – https://wakelet.com/wake/5e42c7f0-abf9-48a7-8c54-0249b22f5962
May 17, 2017 – Transportation and Logistics at a Trade Show –https://wakelet.com/wake/952cb95a-e783-4b59-9daf-806d21158535
April 26, 2017 – Tricks of Attendee Acquisition for Events – https://wakelet.com/wake/210a903e-858a-490a-820e-8ab3ee3b6a25
April 19, 2017 – Creating Education that Excites – https://wakelet.com/wake/7b8d2f5e-9b01-42ff-9a9e-3ee3692ffd58
April 12, 2017 – Is Your Event Technology Secure? – https://storify.com/michellebruno/is-your-event-technology-secure
April 5, 2017 – Is the Old Conference/Educational Session Model Dead? – http://wke.lt/w/s/c2q7X
March 28, 2017 – How Attendee “Personas” Impact Trade Shows & Events – https://wakelet.com/wake/210a903e-858a-490a-820e-8ab3ee3b6a25
March 22, 2017 - Trends In Exhibition Sponsorships – https://wakelet.com/wake/aeba5085-9ef6-475b-b51a-df21a3069124
March 8, 2017 - Taking Your Brand Overseas – http://wke.lt/w/s/eKEZD
March 1, 2017 - Trade Shows and the Gig Economy – https://storify.com/michellebruno/trade-shows-and-the-gig-economy
Feb. 22, 2017 - Bringing Up Baby: How to Prepare the Next Trade Show Industry Workforce – https://storify.com/michellebruno/bringing-up-baby
Feb. 15, 2017 - How "Green" is the Trade Show Industry, Really? – https://wakelet.com/wake/217dd9c7-f303-4857-adef-95515cde83fa
Feb. 8, 2017 – Are You Leaning In? – https://storify.com/michellebruno/are-women-in-tradeshows-leaning-in
Feb 1, 2017 - The Impact of Travel Bans – http://wke.lt/w/s/ISFni
Jan. 25, 2017 – How Are Shows ‘Giving Back?’ – https://wakelet.com/wake/9d117957-ebe3-4bd9-9079-900116e5c07c
Jan. 18, 2017 – Using Hackathons to Re-Invent & Grow Your Trade Show – https://wakelet.com/wake/a5b35cc9-7725-4351-8bb2-683bf9c1b928
Jan. 11, 2017 – Review of #CES2017 & What Expos Can Learn from It – http://wke.lt/w/s/bWDtx
Jan. 4, 2017 – New Year’s (Event Technology) Resolutions – https://storify.com/michellebruno/new-year-s-event-technology-resolutions
Nov. 30, 2016 – Is the Trade Show Industry Ready for Artificial Intelligence? – https://storify.com/michellebruno/s-the-trade-show-industry-ready-for-artificial-int
Nov. 9, 2016 – What Makes a Good Leader in Today’s Environment? - https://wakelet.com/wake/f110f894-f4b1-4e3c-8434-2a43ea28c689
Nov. 2, 2016 – TSNN Awards: Education, Inspiration, Celebration – https://storify.com/theexpogroup/expochat-from-nov-2-2016
Oct. 26, 2016 – “Matchmaking: Can Technology Bring Exhibitors More/Better Matches and Leads?” - https://storify.com/michellebruno/matchmaking-can-technology-bring-exhibitors-more-b
Oct. 12, 2016 – All There Is to Know About IAEE's Expo! Expo! – https://wakelet.com/wake/c930bffb-56ba-426e-9359-9c84533f365b
Oct. 5, 2016 – How Can You Build Community on the Show floor? – https://storify.com/theexpogroup/community-spaces
Sept. 28, 2016 – How Can We Increase International Attendance at Our Shows? – http://wke.lt/w/s/ulpP0
Sept. 22, 2016 – Does Gamification Work for B2B Trade Shows? – https://storify.com/michellebruno/does-gamification-work-for-b2b-trade-shows
June 8, 2016 – De-Bunking Myths of Attracting Millennials – https://wakelet.com/wake/9db167c2-3229-469d-8bc9-6d00b44d735e
June 1, 2016 – #GED16 – Global Exhibitions day with UFI MD Kai Hattendorf – http://wke.lt/w/s/7TRMc
May 11, 2016 – Exhibitions Day June 8th! It’s Up to ALL of Us! – https://wakelet.com/wake/69e59948-cd46-4797-abff-7baa0978a44a
May 4, 2016 – The Sharing Economy & Impact on Exhibitions – http://wke.lt/w/s/GRRFc
April 13, 2016 – Focus on IAEE’s Women’s Leadership Forum (WLF) – http://wke.lt/w/s/503gA
March 30, 2016 – Overcoming the Arduous Tasks of Exhibiting –https://wakelet.com/wake/e467e36b-d94f-4278-98d5-6aaf6e83c90a
March 2, 2016 – Networking on the Trade Show Floor – https://wakelet.com/wake/18aad541-d3c4-4234-ae8b-71a9fc576e00
Feb. 17, 2016 – The Pros & Cons of Co-Locating B2B and B2C Trade Shows – https://wakelet.com/wake/2fc049cd-20cc-46de-ac8d-c13e8e2fb436
Jan. 27, 2016 – Health & Wellness for Trade Shows & Events – https://wakelet.com/wake/1f34a173-5ab1-4f25-b9c3-f2e9d560b7b2
Jan 13, 2016 – Content Marketing – Not the Same old, Same Old – http://wke.lt/w/s/9IryZ
Dec. 16, 2015 – Understanding Supplier Relationships – https://wakelet.com/wake/9e179c86-b345-46ec-8b6e-d3070f92fc66
Oct 28, 2015 – Attendee Marketing – https://wakelet.com/wake/a18cb276-c9bb-480a-974e-a50719226e4a
Oct. 21, 2015 – Trends In Exhibitor Sales & Sponsorships – https://wakelet.com/wake/a83f4980-8966-4111-89fd-7a95119bf368
Oct. 7, 2015 – Collecting Attendee Data: How Much Is Too Much? – https://wakelet.com/wake/386b37e2-f82e-43fb-96f9-328143c00bc6