Join #Expochat on Wednesdays at 1pm ET!

TSNN is a Proud Sponsor of #Expochat

Effective Market Research: Before, During and After Your Trade Show

 

market research

 

From surveys, focus groups and secret shoppers to persona development, market research can help event organizers gain critical intelligence to better understand and respond to their target markets.

Join us on Wednesday, October 23 at 1 p.m. ET when Rich Vallaster from Personify will lead us in a discussion about the tools and tactics organizers need to successfully accomplish this important task. 

 

 

Questions:

  1. Attendee personas (creating fictional characters to represent market segments) are becoming common. Is your organization creating them, why or why not? 
  2. Is it possible to create archetypes for exhibitors and sponsors?
  3. Focus groups can provide valuable qualitative data. If you have conducted them, what lessons and best practices can you share?
  4. Should shows employ secret shoppers to audit the attendee and exhibitor journey? Should they do the same for exhibit booths? 
  5. Can (and should) organizations monitor social media channels to understand the sentiment of their audiences?
  6. #EventTech and mobile apps are providing new ways to collect feedback in real-time with in-app surveys, session ratings, etc. How are teams digesting and disseminating this information across the organization? 
  7. In general, audiences are over-surveyed. What are the best practices to increase submissions and provide actionable data for online surveys for attendees and exhibitors?
  8. Is it possible or prudent to act on information gathered during research activities at the event?
  9. Conducting research can be time-consuming and expensive, so can any of these activities be performed in-house? If so, which ones are best suited?
  10. Who(m) should ultimately be held responsible for reporting and acting on these?

 

When: Wednesdays, 1-2 p.m. ET.

Where: Use hashtag #Expochat and any Twitter chat tool! (See below..)

NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.

What is #EXPOCHAT?

Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Michael Doane (CadmiumCD), Elizabeth Johnson (glee Content Marketing), Marlys K. Arnold (ImageSpecialist), and Bill McGlade and Rich Vallaster (Personify). 

The discussion is a fast-paced 60 minutes, during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like TweetDeck, Hootsuite and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.

Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, waklet transcripts (archived version) will be available on TSNN after each chat. We gladly accept requests for topics, simply reach out to Arlene Shows, Marketing Director ashows@tarsusus.com.

#Expochat, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!

 

Missed #Expochat? No problem! Check out our past chats:

Oct. 16, 2019: The Power of Video for Trade Show Marketing

Oct. 9, 2019: Psych! The Science Behind the Attendee Experience

Oct. 2, 2019: Is Our Exhibition Workforce Future-Ready?

Sept. 25, 2019: Selling In a Slowing Economy

Sept. 18, 2019: It's a Matter of Trust

Sept. 11, 2019: Leveraging Technology to Drive Attendee Engagement

June 26, 2019: Improving Exhibitor Retention and Appreciation

June 19, 2019: Facial Recognition for Events?

June 12, 2019: Would Your Event Benefit from a Formal Matchmaking Program?

June 5, 2019: Spreading the Word About the Value of the Trade Show Industry

May 29, 2019: Revisiting the Use of Virtual in the Events Industry

May 22, 2019: Connecting Your Event, Venue and Brand to Wellness

May 15, 2019: What Do Corporate Exhibitions Have That Association and For-Profit Exhibitions Don't?

May 8, 2019: Putting Your Event's Economic Impact to Good Use

May 1, 2019: What's the Global Impact of Expos? Now We Know!

April 24, 2019: Exhibition Industry Sustainability: The Dark Side of Green

April 17, 2019: Making Events More Accessible

April 10, 2019: One Mission: Leverage Your Events to Maximize Association Membership

April 3, 2019: Creative Sponsorships for Events

March 27, 2019: The New Rules for Building a Community Around Your Show or Business

March 20, 2019: How to Attract International Visitors to Your Trade Show

March 6, 2019: Building a Brand for Your Event

Feb. 27, 2019: What Women Really Want from Exhibitions

Feb. 20, 2019: Is It Time for a Chief Attendance Officer (CAO) at Our Trade Shows?

Feb. 13, 2019: Tidying Up Your Trade Show the Marie Kondo Way

Feb. 6, 2019: Fyre Festival: An Event Professional's Nightmare

Jan. 30, 2019: How to Make More Money on Your Trade Show

Jan. 23, 2019: Career Development for Event Professionals

Jan. 16, 2019: Key Take-Aways from the UFI & Explori Global Visitor Insights Study 

Dec. 12, 2018Live from IAEE’s Expo! Expo! 

Dec. 5, 2018: Leveraging Sponsorships & Influencers for Attendee Growth

Nov. 28, 2018: Freelancers and Side Hustlers In the Exhibition Industry

Nov. 14, 2018: Why Personalization Marketing Matters for Events

Nov. 7, 2018Tips on Choosing the RIGHT Speaker

Oct. 31, 2018Cannabis and Trade Shows

Oct. 24: Why Ensuring Exhibitor Value Matters 

Oct 17, 2018: Live from IMEX America 2018

Oct. 10, 2018: What Events Can Learn About Experience Design from the College of Extraordinary Experiences

Oct 3, 2018How to Create Year-Round Event Marketing 

Sept. 26, 2018: Is the U.S. Still Attractive to the International Market?

Sept. 19, 2018: Unpacking Supplier Relationships – What’s Working, What’s Not

Sept. 5, 2018: The Art of Attendee Retention

June 27, 2018: Trade Shows by Amazon

June 20, 2018: Getting the Most Out of Your Trade Showfloor 

June 13, 2018:Negotiation Skills for Event Professionals

June 6, 2018: Love Letter to Trade Show Industry: Let’s Celebrate! 

May 23, 2018: It’s All About #ExhibitionsDay on June 6! 

May 16, 2018: Giving Buyers What They Want

May 9, 2018: What Would a Standalone Event Technology Trade Show for Exhibition Organizers Look Like?

May 2, 2018: Integrating Influencer Marketing into Event Strategies 

April 25, 2018: Re-Hashing ASAE’s XDP Conference, Co-Creation and Experience Design for Events and Trade Shows 

April 18, 2018: Are You Engaging In Sustainable Event Management? 

April 11, 2018: How the Consumer Experience Is Changing the Expectation of Trade Shows

April 4, 2018: The Impressive Gen Z and What It Means for Events

March 28, 2018: Maximizing Operational Logistics 

March 21, 2018: Putting an End to Manels

March 7, 2018: The Evolving Art of Collecting Data Before, During and Post Event

Feb. 28, 2018: Developing the Sponsor/Planner Relationship

Feb. 21, 2018: Revisiting Social Networks 

Feb. 14, 2018: What’s Old Is New Again – Or Is It?

Feb. 7, 2018: To Exhibit or Not to Exhibit…That is the Question

Jan. 31, 2018: Understanding & Addressing GDPR 

Jan. 24, 2018: How to Take Advantage of Digital Data and Analytics 

Jan. 17, 2018: Remedies for the Exhibition Industry’s #MeToo Moments 

Jan. 10, 2018: #CES2018 and Its Impact on Trade Shows

Jan. 3, 2018: 2018 Predictions & Resolutions for the Exhibitions Industry 

Dec. 13, 2017: Crowdsourcing the Best and/or Worst of Expos & Events in 2017 

Dec. 6, 2017: The Pros and Cons of Using Technology at Events

Nov. 15, 2017:  Non-Traditional Methods and Strategies for Attendee Growth 

Nov. 8, 2017: Free Advice for Trade Show Professionals: What to Keep, Start and Stop! 

Nov. 1, 2017: What Could/Should Machines Do in the Trade Show Environment? 

Oct. 25, 2017: Current Political Attitudes and Their Impact on U.S. Exhibitions 

Oct. 18, 2017: Leadership, Diversity and Career Goals

Oct. 11, 2017: Experience Design: Is Your Trade Show Ready? 

Oct. 4, 2017: Digital Transformation in the Global Exhibition Industry

Sept. 27, 2017: Disruption in the Event Industry 

Sept. 20, 2017: What’s on Tap for IAEE’s Expo! Expo! in San Antonio?

Sept. 13, 2017: Hosted Buyer Events 

Sept. 6, 2017: Disaster Preparedness and Recovery 

July 26, 2017: Growing Engagement & Partnership Strength Through Technology APIs 

July 19, 2017: Taking advantage of O2O – Online to Offline

June 28, 2017: Exhibition Re-Design…Are You Ready?

June 7, 2017: #Exhibitions Day and #GED17 – Celebrating Trade Shows!

May 31, 2017: Taking Risks With New Event Formats

May 17, 2017: Transportation and Logistics at a Trade Show

April 26, 2017: Tricks of Attendee Acquisition for Events

April 19, 2017: Creating Education that Excites

April 12, 2017: Is Your Event Technology Secure?

April 5, 2017:  Is the Old Conference/Educational Session Model Dead?

March 28, 2017: How Attendee “Personas” Impact Trade Shows & Events

March 22, 2017: Trends In Exhibition Sponsorships

March 8, 2017: Taking Your Brand Overseas 

March 1, 2017: Trade Shows and the Gig Economy

Feb. 22, 2017: Bringing Up Baby: How to Prepare the Next Trade Show Industry Workforce

Feb. 15, 2017: How "Green" is the Trade Show Industry, Really? 

Feb. 8, 2017: Are You Leaning In?

Feb 1, 2017: The Impact of Travel Bans

Jan. 25, 2017: How Are Shows ‘Giving Back?’

Jan. 18, 2017: Using Hackathons to Re-Invent & Grow Your Trade Show 

Jan. 11, 2017: Review of #CES2017 & What Expos Can Learn from It 

Jan. 4, 2017: New Year’s (Event Technology) Resolutions

Nov. 30, 2016: Is the Trade Show Industry Ready for Artificial Intelligence?

Nov. 9, 2016: What Makes a Good Leader in Today’s Environment? 

Nov. 2, 2016: TSNN Awards: Education, Inspiration, Celebration

Oct. 26, 2016: Matchmaking: Can Technology Bring Exhibitors More/Better Matches and Leads?

Oct. 12, 2016: All There Is to Know About IAEE's Expo! Expo!

Oct. 5, 2016: How Can You Build Community on the Showfloor?

Sept. 28, 2016: How Can We Increase International Attendance at Our Shows?

Sept. 22, 2016: Does Gamification Work for B2B Trade Shows?

June 8, 2016: De-Bunking Myths of Attracting Millennials

June 1, 2016:  #GED16 – Global Exhibitions day with UFI MD Kai Hattendorf

May 11, 2016: Exhibitions Day June 8! It’s Up to ALL of Us!

May 4, 2016: The Sharing Economy & Impact on Exhibitions 

April 13, 2016: Focus on IAEE’s Women’s Leadership Forum (WLF) 

March 30, 2016: Overcoming the Arduous Tasks of Exhibiting

March 2, 2016: Networking on the Trade Show Floor 

Feb. 17, 2016: The Pros & Cons of Co-Locating B2B and B2C Trade Shows

Jan. 27, 2016: Health & Wellness for Trade Shows & Events

Jan 13, 2016Content Marketing – Not the Same old, Same Old 

Dec. 16, 2015: Understanding Supplier Relationships

Oct 28, 2015: Attendee Marketing 

Oct. 21, 2015: Trends In Exhibitor Sales & Sponsorships

Oct. 7, 2015: Collecting Attendee Data: How Much Is Too Much?

Partner Voices

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