Submitted by f@nt@il on Wed, 03/08/2017 - 02:59
An annual event in Boston, New England Grows in renowned for its world-class education offering and innovative trend spotting. Founded in 1993, for the professional horticulturalist, the educational conference and exposition gives participants unique access to targeted, industry-specific products, information, education and connections. Attendees are primarily made up of landscape professionals, wholesale nursery growers, garden center owners, landscape designers and architects, lawn care professionals, arborists, groundskeepers, suppliers, students, and educators. After 23 years, New England Grows shifted to an earlier date in the trade show season, resulting in two shows for 2015. The show will now continue to be held once a year, during the week after Thanksgiving.
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Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience