8 Content Ideas for the Screens in Your Trade Show Booth

February 17, 2017

Samuel J. Smith

Samuel J. Smith, the founder of SocialPoint, is a thought leader, researcher, speaker and award winning innovator on event technology.

If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline Exhibits and Access Intelligence, most exhibitors are still putting PowerPoint slides or their own websites on the screen.  

That’s probably because they don’t know how easy it is to create content that will go beyond websites and PowerPoint and generate more leads and sales.

So here are 8 better ways that you can use your screens to draw people into the booth and engage them once they are there:

1.     Video

Video tells a story quickly and with visual impact.  You can have short, splashy videos that get people to stop, and more meaty (but still short) videos you use to demo products or tell client stories when talking to attendees.

2.     Custom App

You can tell your story with a custom build presentation that allows for big visuals and intuitive navigation with apps that let you go beyond PowerPoint, and show visuals in a bigger and faster way than your website.

3.     Games & Contests

Games and contests are a great way to draw people into the booth. These games allow you to break the ice with prospects before you start talking to them about your products and services.  And with the games set up on multiple tablets, you get more and more people into your booth, as a crowd draws a crowd.

4.     Leaderboard

Everyone wants to see their name in lights. Everyone.  When you put the best scoring attendees’ names on a game leaderboards, it drives the competitive spirit of attendees so they want to play your game.  The result?  They come into your booth, play, and deepen their relationship with you.  Some even come back again and again.

5.     Touch Screen Voting

You can feature the best social media images and comments that are on Twitter, Facebook, and Instagram about the trade show on a touch screen in your booth, and let attendees vote for their favorites.  It’s a visual feast of people and ideas they care about that pulls them in, plus it starts a conversation and creates engagement.

6.     Social Media Wall

Even if attendees don’t vote on their favorite social media of the show, just seeing the most popular images and messages in a big, colorful, constantly moving format pulls them into your trade show booth.  And it makes your company look more tech savvy.

7.     Virtual Prize Wheel

Virtual prize wheels on digital screens are very popular for many reasons:  People like to get gifts, they like to play games, and they are attracted to movement and excitement.   You can offer several different prizes to give people more reasons to play. Best of all? You capture their lead contact data when they start the game.  Talk about win/win!

8.     Demo

For many companies, their products include software and applications that can be demoed on your digital screens.  Guided tours of your product show attendees you can do exactly what you said you can do.  Just consider going with larger screens, so when you demo for one person, more people can see the demo, too.

No matter which of these 8 you choose, we always recommend that our clients make sure that content is BIG and bold.  Stop putting your website (or a PPT presentation) on the screens.  Striking visuals – such as our leaderboard graphics – can pull traffic into your booth from the aisles.  Also, resist the urge to put anything that you can’t read from 10 feet away. People in the aisles can’t see all of that small copy.

Use these digital content ideas to make sure you get the most of the screens in your booth!

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.