CEIR Report Released: "A Primer for Exhibit Managers on Exhibit Staff Orientation"
July 14, 2013
A lot of time, energy and dollars are invested when a company decides to exhibit at a show, but what’s sometimes overlooked is training the staff in the booth to engage effectively with potential customers.
The Center for Exhibition Industry Research recently released its latest Guru Report – “A Primer for Exhibit Managers on Exhibit Staff Orientation”- written by Candy Adams, a well-known exhibition industry veteran and owner of ‘The Booth Mom®’ Trade Show Consulting.
The report takes a look at why exhibit training is so important to having a successful show, what topics should be covered in a training program and what’s the best timing to hold the sessions.
"I like analogies, especially the ones that help me to focus on better exhibiting,” Adams said. “My favorite analogy is that as exhibitors, we are all in ‘show biz.’”
Adams suggests that prior to every trade show, booth staff receives a refresher course on how to really connect with people coming into the booth.
Here are a few of her reasons why a refresher course is necessary:
Staff members may not perform this "acting" function often enough to be comfortable or as "in practice" as they are in the booth environment, and this affects the entire exhibit’s efficiency.
Even though they are well-versed on the products they represent, they do not know everything about the exhibition, the attendees, the exhibit hall, the target market, and the finer points of the exhibit layout and promotional props available for their use (depending on their involvement with planning and the amount of information that’s been shared with them).
“CEIR research consistently indicates attendees are looking to have meaningful face-to-face interactions with exhibit staff, the people behind the products showcased at an exhibition,” said CEIR Research Director Nancy Drapeau.
She added, “To enable exhibit staff to do their jobs well and attain an organization’s goals for exhibiting, staff training is key. Candy Adams has written a practical, hands-on report that frames the issues to consider when building a training program and specifics on what to include. This is a ‘must read’ for staff who have this responsibility."
Click on the report to order: “An Exhibit Manager’s Guide to Exhibit Staff Orientation”.
The CEIR Guru Reports are a series of reports focused on helping exhibition organizers and exhibiting companies achieve better results and gain value from exhibitions.
The complete series is available here and is made possible by a grant from the Center for Exhibition Industry Research Foundation.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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