Schaffer Brought on Board at HelmsBriscoe to Expand Into Trade Show Segment
January 8, 2013
Scottsdale, Ariz.-based HelmsBriscoe already has strong stakes in the corporate and association markets, but in order to expand into the trade show realm, the company has hired industry veteran Adam Schaffer.
"Adam's addition to HelmsBriscoe is very exciting as we continue to expand our presence domestically and internationally,” said Richard Harper, executive vice president of HelmsBriscoe.
He added, "Adam is a proven leader in the trade show industry and we are confident he will be a highly sought after resource for our clients and our Associates."
Schaffer’s responsibilities will be primarily to help HelmsBriscoe expand in to the trade show segment, offering the industry a “leading value proposition to show organizers across the globe,” Harper said.
His key role will be to identify show organizers that would benefit from HelmsBriscoe’s extensive experience in identifying and negotiating with venues and helping them increase revenues, while reducing cost and risk, Harper added.
"I am honored and excited to join the HelmsBriscoe team,” Schaffer said. “ I am thrilled that in this new role I will be able to continue to work with and serve the trade show industry to offer the ultimate ‘win’ for our clients, their businesses and their valued attendees and exhibitors."
Schaffer, who will be based in Los Angeles, brings more than 20 years of experience in media and tradeshows to HelmsBriscoe.
Most recently, he was president of Media Revenue Partners, a media and events sales and consulting firm based in L.A.
Clients there included AARP, Trade Show Internet, Spark Interactive and Tarsus Online Media/TSNN. Prior to that, he was group publisher at 1105 Media, Inc. where he oversaw the Office Technology Aftermarket Group and the Environmental Group portfolios.
Prior to joining 1105 Media, Schaffer was publisher of Tradeshow Week at Reed Business Information, where he launched a variety of products and events, including the Tradeshow Week Fastest 50 annual conference and awards gala.
Previously, he held senior sales and management positions at Penton Media, Worth Media, the Daily Journal Corporation and the James G. Elliott Company. He has served as a member of the American Business Media (ABM) Events Council and the EDPA Foundation Board.
Currently, he is a member of the board of advisors of the UCLA Lab School in Los Angeles.
Schaffer holds a Master’s Degree in Communications Management from the Annenberg School for Communication at the University of Southern California, and a Bachelor’s Degree in Journalism, also from USC.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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