Schaffer Brought on Board at HelmsBriscoe to Expand Into Trade Show Segment
January 8, 2013
Scottsdale, Ariz.-based HelmsBriscoe already has strong stakes in the corporate and association markets, but in order to expand into the trade show realm, the company has hired industry veteran Adam Schaffer.
"Adam's addition to HelmsBriscoe is very exciting as we continue to expand our presence domestically and internationally,” said Richard Harper, executive vice president of HelmsBriscoe.
He added, "Adam is a proven leader in the trade show industry and we are confident he will be a highly sought after resource for our clients and our Associates."
Schaffer’s responsibilities will be primarily to help HelmsBriscoe expand in to the trade show segment, offering the industry a “leading value proposition to show organizers across the globe,” Harper said.
His key role will be to identify show organizers that would benefit from HelmsBriscoe’s extensive experience in identifying and negotiating with venues and helping them increase revenues, while reducing cost and risk, Harper added.
"I am honored and excited to join the HelmsBriscoe team,” Schaffer said. “ I am thrilled that in this new role I will be able to continue to work with and serve the trade show industry to offer the ultimate ‘win’ for our clients, their businesses and their valued attendees and exhibitors."
Schaffer, who will be based in Los Angeles, brings more than 20 years of experience in media and tradeshows to HelmsBriscoe.
Most recently, he was president of Media Revenue Partners, a media and events sales and consulting firm based in L.A.
Clients there included AARP, Trade Show Internet, Spark Interactive and Tarsus Online Media/TSNN. Prior to that, he was group publisher at 1105 Media, Inc. where he oversaw the Office Technology Aftermarket Group and the Environmental Group portfolios.
Prior to joining 1105 Media, Schaffer was publisher of Tradeshow Week at Reed Business Information, where he launched a variety of products and events, including the Tradeshow Week Fastest 50 annual conference and awards gala.
Previously, he held senior sales and management positions at Penton Media, Worth Media, the Daily Journal Corporation and the James G. Elliott Company. He has served as a member of the American Business Media (ABM) Events Council and the EDPA Foundation Board.
Currently, he is a member of the board of advisors of the UCLA Lab School in Los Angeles.
Schaffer holds a Master’s Degree in Communications Management from the Annenberg School for Communication at the University of Southern California, and a Bachelor’s Degree in Journalism, also from USC.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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