120 Exhibitors Turn Out for Inaugural Lunch! Australia
Earlier this month, the inaugural Australian edition of food and beverage trade show, lunch!, attracted the attendance of around 120 exhibitors and 3,674 trade buyers to the Royal Hall of Industries in Sydney. The two-day trade show is organised by Diversified Business Communications and took place from 6th to 7th August 2012.
The lunch! series of trade shows serves the food-to-go industry which originally debuted in the U.K. – and is the winner of the Association of Event Organisers (AEO) Trade Exhibition Show of the Year (under 2,000 sqm) Award in 2010 and 2011, and the AEO Marketing Campaign of the Year in 2012.
Sophia Burton, exhibition manager of lunch! Australia, was quoted, “The success of lunch! was the result of a very compelling concept combined with a consistent and powerful marketing message. The launch has followed the successful, multi-award winning format developed over the past few years at the original London event and it was a huge success!”